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Kotex: Dry leaf

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On opening the double-spread ad, the reader finds an actual plat. The objective of this campaign was to show that Kotex sanitary napkins have superior absorbency. Credits: Creative Director: Piyush Pandey / Sumanto Chattopadhyay. Copywriter: Delara Sidhva. Art Director: Sachin Kamble
Source: New Woman magazine / Indiawali Brides magazine / Elle magazine

Date added: 2006-05-06

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