IKEA Subway Advertising In Paris

Advertising / March 16, 2010 / Nader

From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. At the same time subway walls are filled with prints showcasing IKEA interiors.

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[via Freshome]


6 Responses to "IKEA Subway Advertising In Paris"

  • Alex / March 17, 2010, 4:12 PM

    Wow, what a cool idea. Makes me wanna ride the Parisien Metro :)

    But quite risky for being vandalized, right? Wouldn’t it be bad publicity to see a torn couch by Ikea on the subway?

  • Alex / March 17, 2010, 4:16 PM

    btw, the stations are Champs-Elysées Clémenceau, Concorde, Opéra, and St. Lazare.

  • Justin / May 25, 2010, 5:18 PM

    This is a great idea, and something I know has been presented, but because this is America and Americans like to steal things, this would never work. I can’t imagine the French huffing a brand new couch out of a Metra…