IKEA Subway Advertising In Paris
From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. At the same time subway walls are filled with prints showcasing IKEA interiors.
[via Freshome]
March 17th, 2010 at 4:12 pm
Wow, what a cool idea. Makes me wanna ride the Parisien Metro :)
But quite risky for being vandalized, right? Wouldn’t it be bad publicity to see a torn couch by Ikea on the subway?
March 17th, 2010 at 4:16 pm
btw, the stations are Champs-Elysées Clémenceau, Concorde, Opéra, and St. Lazare.
April 12th, 2010 at 5:04 pm
A good idea, many people are very bussy, first time I see something like this.
May 6th, 2010 at 11:16 pm
Paris Metro is always pretty clean and could stay in good shape for the length of the “stunt”.
May 25th, 2010 at 5:18 pm
This is a great idea, and something I know has been presented, but because this is America and Americans like to steal things, this would never work. I can’t imagine the French huffing a brand new couch out of a Metra…
July 27th, 2010 at 6:13 pm
After a long day at the office the agony of rush hour awaits. then suddenly Ikea emerges to offer your tired frame a rest…. An absolutely brilliant example of experiential branding. The only thing missing is the check out.