Chiquita Banana recently got a rebranding and introduced their sticker characters. Staying true to themselves with that familiar blue and yellow color scheme, it was imperative that they build upon their brand equity rather than start from scratch.
The client’s goals were kind of like that dream brief you get handed that simply says: “Make bananas cool.”. As a branding and design junkie myself I think this is one of the most awesome rebrands lately.
The cornerstone of the campaign relied on the little blue stickers, the biggest icon for the brand, and the biggest way to get the word out…
Click here for the campaign site.