Fitness First’s Scale – Interactive Advertising [Video]

Fitness First is running some creative urban advertising in Amsterdam, Netherlands.

1: Nobody on the bench, scale displays "0"

2: Person sits down, scale displays the weight

2 Responses to "Fitness First’s Scale – Interactive Advertising [Video]"

Paula / February 22, 2010, 5:29 PM
Quite controversial. Most women wouldn’t want their weight advertised to others, but then again, I get the point of the campaign…