Fitness First is running some creative urban advertising in Amsterdam, Netherlands.
![Fitness First Advertising fitness first 1 600x398 Fitness Firsts Scale Interactive Advertising [Video]](http://www.brandinfection.com/wp-content/uploads/2010/02/fitness_first_1-600x398.jpg?0d74a5)
1: Nobody on the bench, scale displays "0"
![Fitness First Interactive Advertising fitness first 2 600x398 Fitness Firsts Scale Interactive Advertising [Video]](http://www.brandinfection.com/wp-content/uploads/2010/02/fitness_first_2-600x398.jpg?0d74a5)
2: Person sits down, scale displays the weight
via AdGoodness
Fitness First is running some creative urban advertising in Amsterdam, Netherlands.
![Fitness First Advertising fitness first 1 600x398 Fitness Firsts Scale Interactive Advertising [Video]](http://www.brandinfection.com/wp-content/uploads/2010/02/fitness_first_1-600x398.jpg?0d74a5)
1: Nobody on the bench, scale displays "0"
![Fitness First Interactive Advertising fitness first 2 600x398 Fitness Firsts Scale Interactive Advertising [Video]](http://www.brandinfection.com/wp-content/uploads/2010/02/fitness_first_2-600x398.jpg?0d74a5)
2: Person sits down, scale displays the weight
via AdGoodness
Paula / February 22, 2010, 5:29 PM
Quite controversial. Most women wouldn’t want their weight advertised to others, but then again, I get the point of the campaign…