Your company might be one year old or a long-established corporation in the industry. Celebrating a business anniversary is a once-in-a-lifetime opportunity to increase sales, strengthen relations with clients and enhance the corporate brand. Simply put: it can be very valuable for your company’s health.
The following article discusses the competitive advantages, gives ideas for your party and shows best- but also bad-practices.
Throw a Party
Anniversary events can range from casual employee-only parties or celebrations for special customers to general galas open to the public. The specific type of event you choose depends on your corporate culture and the goals you want to achieve. Is it a “family event” or do you want to generate media coverage? It is a one-location event or a travelling road show around the country? Does the event take place at a special venue like a beach bar during summertime or is it at the company headquarters? Business anniversary events are a special occasion and can be designed to be much more than just sharing cake and coffee.
New and Repeat Business
Celebrating your business anniversary demonstrates to customers and prospects that, while others have come and gone, your company is still alive and maybe has even flourished. You’ll win recognition for your accomplishments and spread awareness for your products or services.
Your company will gain an advantage over competitors as you’ll bring attention to your company, stay in the minds of clients which can help for current or future projects. You have to recognize an anniversary’s marketing potential and then build on it.
Show off your stuff
Show and talk about your company’s projects, achievements, or demonstrate your knowledge about the changes you’ve seen in the industry during that time. Present new developments in your company and introduce a new product or service.
Keep in mind that customers, employees, vendors and the community have made your success possible, so an anniversary is the perfect occasion to acknowledge those contributions. Tell them you are proud of what they have helped you with and reinforce their important roles for your company.
Some attendees at your party might currently have a specific problem or need that you cannot help them with directly. But introducing them to people you know might give your clients the support they sought and also a good impression of your company. In the long-run people will remember you as problem-solver not just a sales person. The same applies if an attendee is bored at the party and doesn’t have someone to talk to. Connect people.
Engage your employees
Don’t forget your in-house resources when it comes to honoring your company’s anniversary. Engaging employees in your anniversary celebration can pay off for years to come in employee retention, innovation and satisfaction.
Give Out Presents
Depending on your means you should provide all food, beverages for free and at best give out small presents to attendees. Make sure though your gifts don’t look like your company has too much money, ie. give the impression you are charging customers too much.
There is sure much to be proud of so you will probably drink a couple of beers or champagne but be careful not to exaggerate. Your mind should be as clear as possible so you can still engage in conversations with your employees, business partners and clients.
Have fun at your business anniversary celebration!
Feel free to post a comment should you have any more thoughts on the subject.