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The Loyalty Marketers Association (Loyalty 360) was created to fill a void in the market. In the process of pulling together the Loyalty Expo in the fall of 2008, the need for such an association became apparent. Many of our exhibitors, speakers and sponsors were very interested in taking an active role to help shape it, feeling it would be a great compliment to the show as well as strategic vehicle to build the market for loyalty / incentive reward / engagement marketing arena.