It Happens When Nobody Is Watching – Amnesty International Advertisement Against Domestic Violence

Great(!) interactive advertisement for Amnesty International by Jung von Matt. Amnesty International’s one-off domestic violence awareness poster includes an eye-tracking camera that changes the poster’s display when a viewer looks at the image.

Berliners, be on the watch, this poster is displayed at a bus stop in your city.  Have you seen it?

Credits:
Advertising Agency: JUNG von MATT Hamburg, GERMANY