Brand Keyboard For The Infected
While this keyboard design concept by Ignacio Pilotto would be hard to use for untrained typists it shows the power of brands when replacing the letters to which the brand logos correspond. The repetition of logos used by the advertising psychology causes us to systematically recognize the brands, getting us to recognize the logos rather than our own alphabet.
BRANDS : Adidas – Burger king – Coca Cola – Disney – Ebay – Facebook - Google – Hp – Intel – J&b – Kodak – Lacoste – Mac donald´s – Nike – O2 – Pepsi – Quaker – Rolling stone – Shell – Twitter – Unilever – Virgin – WordPress – Xerox – You tube – Zippo – (GENIUS)
August 13th, 2009 at 12:32 am
[...] from Ignacio Pilloto via Brand Infection » [...]
January 15th, 2010 at 3:02 am
Amazing, found your page on digg.Glad I finally tested it out. Not sure if its my Explorer browser,but sometimes when I visit your site, the fonts are really tiny? However, love your page and will be back.See Ya
July 27th, 2010 at 6:50 pm
Wow took me a long time to see this, but that is pretty amazing. Reminds me of my college discussions on brands and how they are becoming more than just a name, feel, etc. they are becoming something we relate with.