Train The Virtual Pedigree Puppy. Interactive Advertising.

pedigree puppy 150x125 Train The Virtual Pedigree Puppy. Interactive Advertising.Whybin\TBWA\Tequila won JCDecaux’s innovative competition for their long time client PEDIGREE. The interactive advertisement allows passers-by to play with and teach a virtual puppy new tricks such as throwing a PEDIGREE DENTABONE and playing ball. The campaign then prompts people to visit puppy.com.au to obtain information including dogs training and advice.


pedigree puppy 536x450 Train The Virtual Pedigree Puppy. Interactive Advertising.

Train The Pedigree Puppy Interactive Advertising

Some of you may remember the innovative odor stickers by Pedigree, also executed by TBWA.

[via Ad Goodness]


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