Whybin\TBWA\Tequila won JCDecaux’s innovative competition for their long time client PEDIGREE. The interactive advertisement allows passers-by to play with and teach a virtual puppy new tricks such as throwing a PEDIGREE DENTABONE and playing ball. The campaign then prompts people to visit puppy.com.au to obtain information including dogs training and advice.
Train The Pedigree Puppy Interactive Advertising
Some of you may remember the innovative odor stickers by Pedigree, also executed by TBWA.
[via Ad Goodness]
Geniales ejemplos de publicidad interactiva urbana | Blogueando con Francesc Josep / July 12, 2009, 2:33 AM
[...] Publicidad de la empresa de comida para perros Pedigree. En ella los transeúntes podían interactuar con el perro haciendo click en alguna de las 4 acciones disponibles. (fuente) [...]