Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. I’d call it Wifitising :)
Showing up in the available wifi networks:
Fahren statt surfen
Das SIXT Flughafenspecial
Der BMW 3er schon ab 159 Euro
I wonder if other companies will follow and if we will have to find the real networks under all this “wifi spam”.
Rooney / November 1, 2008, 1:15 PM
OMG…this is so easy and I never thought of that! great!
Christian / November 1, 2008, 2:45 PM
Nice, very easy and effectice idea.
Daniel / November 4, 2008, 11:49 AM
I make sure that I have a rental car before I get on the plane! Not???
Intersmile :: Sixt - Guerilla Marketing - nice Idea :: November :: 2008 / November 6, 2008, 3:29 PM
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Selling Cups of Coffee through Wi-Fi Networks - Jay G.'s weblog / November 13, 2008, 4:47 PM
[...] is more. A German car rental company tried to attract customers in the same way. The blogger who introduced the company called this kind of marketing ‘Wifitising’, which is a [...]
Test-Setup zum rumprogrammieren - Agenturname: Sixt - Guerilla Marketing / November 26, 2008, 10:31 PM
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Sixt Guerilla Marketing - nice Idea | Deutsche Agenturblogs / November 27, 2008, 10:26 PM
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Coffee Company / March 12, 2009, 4:05 PM
http://freakonomics.blogs.nytimes.com/2008/11/12/cafes-dilemma-can-you-offer-free-wi-fi-and-still-sell-lattes/
Car Rental Advice / April 5, 2009, 9:02 AM
There are some huge discounts at Thrifty right now. Go and check their official site.