Wifitising: SIXT Guerilla Marketing Idea
Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. I’d call it Wifitising :)
Showing up in the available wifi networks:
Fahren statt surfen
Das SIXT Flughafenspecial
Der BMW 3er schon ab 159 Euro
I wonder if other companies will follow and if we will have to find the real networks under all this “wifi spam”.
November 1st, 2008 at 1:15 pm
OMG…this is so easy and I never thought of that! great!
November 1st, 2008 at 2:45 pm
Nice, very easy and effectice idea.
November 4th, 2008 at 11:49 am
I make sure that I have a rental car before I get on the plane! Not???
November 6th, 2008 at 3:29 pm
[...] http://www.brandinfection.com/2008/11/01/wifitising-sixt-guerilla-marketing-idea/ [...]
November 13th, 2008 at 4:47 pm
[...] is more. A German car rental company tried to attract customers in the same way. The blogger who introduced the company called this kind of marketing ‘Wifitising’, which is a [...]
November 26th, 2008 at 10:31 pm
[...] http://www.brandinfection.com/2008/11/01/wifitising-sixt-guerilla-marketing-idea/ Comments are closed. [...]
November 27th, 2008 at 10:26 pm
[...] http://www.brandinfection.com/2008/11/01/wifitising-sixt-guerilla-marketing-idea/ Comments are closed. [...]
March 12th, 2009 at 4:05 pm
http://freakonomics.blogs.nytimes.com/2008/11/12/cafes-dilemma-can-you-offer-free-wi-fi-and-still-sell-lattes/
April 5th, 2009 at 9:02 am
There are some huge discounts at Thrifty right now. Go and check their official site.