Comments on: I’m a PC in front of the Apple store http://www.brandinfection.com/2008/11/01/im-a-pc-in-front-of-the-apple-store/ Yipeee! I've got Brand Infection. Thu, 11 Mar 2010 22:01:55 +0100 http://wordpress.org/?v=2.8.2 hourly 1 By: Gary W. Longsine http://www.brandinfection.com/2008/11/01/im-a-pc-in-front-of-the-apple-store/comment-page-1/#comment-16497 Gary W. Longsine Fri, 29 May 2009 14:46:27 +0000 http://www.brandinfection.com/?p=788#comment-16497 I noticed that one of the posters on the booth says, "I'M A PC AND I CHEAT DEATH". That's a great laugh line: Yes, one must surely be oblivious in the face of danger, to trust one's personal identity, password, and banking information, or one's corporate data, or one's government secrets, to a Windows PC. This could simply be yet another example in the long line of unintended Microsoft advertising ironies. However, I've long suspected that another force is at work. Microsoft hires advertising and marketing companies, and these companies are chock full of long time Mac enthusiasts. Those ironies may not be unintentional at all, but may be slipped past Microsoft review committees and corporate executives, who probably have no sense of irony, and thus no ability to detect the practical jokes. It's like the marketing people are slapping post-it notes on the backs of the Microsoft executives which say, "poke me". I noticed that one of the posters on the booth says, “I’M A PC AND I CHEAT DEATH”. That’s a great laugh line: Yes, one must surely be oblivious in the face of danger, to trust one’s personal identity, password, and banking information, or one’s corporate data, or one’s government secrets, to a Windows PC.

This could simply be yet another example in the long line of unintended Microsoft advertising ironies. However, I’ve long suspected that another force is at work. Microsoft hires advertising and marketing companies, and these companies are chock full of long time Mac enthusiasts. Those ironies may not be unintentional at all, but may be slipped past Microsoft review committees and corporate executives, who probably have no sense of irony, and thus no ability to detect the practical jokes. It’s like the marketing people are slapping post-it notes on the backs of the Microsoft executives which say, “poke me”.

]]> By: anonymous http://www.brandinfection.com/2008/11/01/im-a-pc-in-front-of-the-apple-store/comment-page-1/#comment-14896 anonymous Sun, 02 Nov 2008 06:16:35 +0000 http://www.brandinfection.com/?p=788#comment-14896 It's hilarious, John Hodgman's PC character would totally park a booth in front of an Apple store to lure some customers. I can hear him whispering: "Come eat me, I'm a delicious pizza." :-) http://movies.apple.com/movies/us/apple/getamac/apple_getamac_pizzabox_20080818_480x272.mov It’s hilarious, John Hodgman’s PC character would totally park a booth in front of an Apple store to lure some customers. I can hear him whispering: “Come eat me, I’m a delicious pizza.” :-)

http://movies.apple.com/movies/us/apple/getamac/apple_getamac_pizzabox_20080818_480×272.mov

]]>