Drastic Advertising Campaign Against HIV
The former German Tennis-Pro Michael Stich shocks the world with a drastic advertising campaign against HIV and I love the work his foundation and advertising agency Jung von Matt have done to draw the world’s attention to this massive problem.
“Between life and death is just 0,003 mm latex” is written on one billboard, “The eyes from the father. HIV from the mother” on another. You can view all the images from the campaign below.
Michael Stich, Wimbledon winner of 1991 founded his charity organisation 13 years ago. Next to the direct and indirect help for HIV-positive children the focus lies in the education and prevention of HIV- and AIDS. The current campaign wants to sensitize young people for Aids.
Michael Stich Stiftung – Campaign Against HIV
Between life and death is just 0,003 mm latex
Mother’s milk is the cause of the baby’s death
Just like the mother. HIV positive
Don’t support a virus
Perverted are only the people who don’t use a condom
You’re waiting for your luggage. 38 million are waiting for their death
The chin from grandpa, the eyes from the father. HIV from the mother
[via Spiegel.de]
April 1st, 2007 at 3:14 am
[...] I’m going to re-clean my room and wash dishes. Something awesome…amazingly gutsy advertising campaign – Drastic Advertising Campaign Against HIV [...]
April 3rd, 2007 at 8:22 am
[...] One of the most shocking copywriting for an anti-hiv campaign I’ve seen so far. More via [...]
April 12th, 2007 at 7:09 pm
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August 7th, 2007 at 6:57 am
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February 2nd, 2009 at 9:14 pm
I like the ads, I think they send the message.. a clear one. People need to start using their heads. HIV is getting out of control. High schoolers in tx already infected. We are the only ones that can put a stop to this.. really need to stuck together to send a clear message to the world. Messages for HIV should be powerful.