Drastic Advertising Campaign Against HIV

The former German Tennis-Pro Michael Stich shocks the world with a drastic advertising campaign against HIV and I love the work his foundation and advertising agency Jung von Matt have done to draw the world’s attention to this massive problem.

“Between life and death is just 0,003 mm latex” is written on one billboard, “The eyes from the father. HIV from the mother” on another. You can view all the images from the campaign below.

Michael Stich, Wimbledon winner of 1991 founded his charity organisation 13 years ago. Next to the direct and indirect help for HIV-positive children the focus lies in the education and prevention of HIV- and AIDS. The current campaign wants to sensitize young people for Aids.

Michael Stich Stiftung – Campaign Against HIV

Between life and death is just 0,003 mm latex

Mother’s milk is the cause of the baby’s death

Just like the mother. HIV positive

Don’t support a virus

Perverted are only the people who don’t use a condom

You’re waiting for your luggage. 38 million are waiting for their death

The chin from grandpa, the eyes from the father. HIV from the mother

[via Spiegel.de]