Hello! is forced to become Hej! Drinks

Shortly after its smoothie market introduction, the brand Hello! Drinks had to change its name to Hej! Drinks.

“We have been offline, because we were forced to find a new name for our smoothie brand. That is also the reson why we needed to make all of our old logos unreadable”, says founder Jürgen Alker

Avid readers of Brand Infection had read the news about Hello’s initial and interactive brand development.

The official press release is here.