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NEWS September, 2006

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La Caixa Logo And The Painter Miró

September 22nd, 2006

I just found out that the third biggest bank of Spain, La Caixa, keeps it like Chupa Chups with Salvador Dali. In 1980 the spanish savings institute took a painting by Joan Miró as basis for its logo: a blue star, a yellow and red dot.
I’m wondering if there are even more artists, painters and the likes who inspire or create logos for companies!?

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Eggcelent! CBS Eggvertising in Prime Time

September 22nd, 2006

Remember my post about EggFusion, a company enabling Eggvertising?

I just found an article where the NYTimes writes about the media network CBS leveraging the widespread application of the technology for their fall advertising line-up.

Here’s how the branded eggs will look like:

CBS Eggvertising

[via ePromos]

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Video: Hilfsgemeinschaft der Blinden

September 20th, 2006
Hilfsgemeinschaft der Blinden Werbung

Watch “Hilfsgemeinschaft der Blinden”

It is a couple of months ago the commercial was banned from Austrian TV, as it contains politically incorrect elements against the blind.
Nevertheless advertising agency AHA took Gold for the best social advertising/TV-campaign at Comprix 2006, the prize for innovative healthcare communication in Cologne, Germany.

“You know, bob. Once the people will scream too late … and then we’re all gonna die! He He He”

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Arabic AdSense & Body Bags

September 4th, 2006

Interesting, funny, business harming what I just saw on Brand Infection: Arabic Google AdSense listings. I wonder what Google’s algorithm has picked up to display this ad!?

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Hello! Drinks Brand Evolves Interactively

September 4th, 2006

Hello! Drinks - Smoothies brand evolves interactively in Germany

It was in February 2006 when German Marketing-expert Jürgen Alker came back from the UK with a new business idea: smoothies.

A smoothie is a blended non-alcoholic beverage made from natural ingredients, usually fruits and juices but sometimes other natural flavors such as chocolate or even green tea. Smoothies and juice bars started becoming popular throughout the United States in the 90’s where Jamba Juice is the largest smoothie bar franchise, with 533 stores and sales reaching $345 million in 2005.

So what’s special about selling smoothies you say. Well first of all, there are no real smoothies on the German market yet and unlike following the usual and secret path of bringing a product to market he did a lot of things differently. Most importantly he created a blog and let everybody to participate in developing his vision: Hello! Drinks.

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