Fieldvertising
After Chocolate, Eggs, Toilet paper advertising comes …
… you’re right: Fieldvertising
Here’s one for Switzerland’s airline group Swiss Air, created by Artfield (website in german), a company shaping agricultural land into art but also advertising. Using fields between 50.000 and 100.000 square meters the company can create characters of up to 100meters length while only using natural colors and elements.
Pretty crazy but hey, this works perfectly next to airports where people already see the advertising from far up.
March 12th, 2006 at 6:24 am
It’s a great concept but what most agencies fail to plan for is the tremendous paperwork required to get approval for such a project.
March 15th, 2006 at 5:50 am
It’s a great idea. The shock value alone is much more memorable than wasted money on a lame 30 second spot or banner ads. Good brand building if done right.
March 21st, 2006 at 5:10 am
NEXT STOP GOOGLE EARTH!
March 21st, 2006 at 10:10 am
Yes, people could fly around with Google Earth and take shots of interesting fieldvertisments :)
March 26th, 2006 at 3:29 pm
…but there is no `Swissair` any more (bankrupt!)…
However, great AD!
May 15th, 2007 at 2:16 am
[...] http://www.brandinfection.com/2006/03/10/fieldvertising/ [...]
May 15th, 2007 at 2:19 am
Yep…that is thinking outside the box, and very effective advertising. Nice photo!
February 3rd, 2008 at 10:13 pm
it is really a good creative idea…
May 7th, 2009 at 10:42 am
[...] I thought it was a hoax but knowing Eggvertising, Fieldvertising and other methods from the past I’m not surprised: Business Cards made from meat and [...]
July 26th, 2009 at 5:22 pm
[...] you read our earlier posts about EggVertising or FieldVertising? [...]