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Adidas Adicolor (like Nike ID but cooler)

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Adidas AdiColor

Adidas is taking an old school approach to marketing and is re-releasing the Adicolor LO (originally from 1983). The kit includes the original plain white shoes, paints, brushes and a wooden palette. The box will include sealant to keep your painted shoes looking great.

Check out the Adicolor website and find out how you can create the coolest pair of kicks.

Celebrating color, customization and personal expression, adidas presents adicolor Podcasts, an inspired collection of short films conceived specifically for iPod, PSP or online viewing from seven of the most exciting and culturally relevant directors working today. Roman Coppola & Andy Bruntel, Neill Blomkamp, PSYOP, TRONIC, Saiman Chow, Charlie White, and HAPPY were each assigned one of seven colors – Red, Blue, Yellow, Green, Pink, Black or White.

A simple, open-ended brief asked each director to create a viral film based on their emotional and creative response to that color. The resulting shorts are a color-coded collection of innovative film aesthetics and contemporary creative sensibilities, a truly post-modern mix of genre, style and technique.

Adidas Adicolor Green

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11 Responses to “Adidas Adicolor (like Nike ID but cooler)”

  • Nike ID wasn’t cool, they only let you write ‘good’ stuff on your shoes. Some guy tried to use it to make a point about the sweatshop labour these companies use in order to have tonnes of money left over to convince us that they are ‘cool’, but not a chance. I hope someone at least remembers the people who made the shoes when they start painting them… But then again, anyone who does, probably wouldn’t buy the shoes in the first place. What about the Blackspot brand. The ‘anti brand’ shoes created by Adbusters using fair labour, envornomentally friendly materials and a marketing campaign that tries to drive people away from being slaves to the ‘mega corporation’ culture. Now that’s cool.

  • Excellent

  • [...] 1) Un parell de sabatilles blanques en una capsa de fusta que inclou pintures, una paleta i pinzells per a personalitzar-les. [...]

  • THEM NEW JAMICAN ADIDAS IS HARD

  • what the hell are u guys saying

  • sorry wrong websit i was complaiing on nike id .com because you cannot put famous names or logos on your shoes or bad sayings on them. I really hate nike shoe company. There shoes suck.

  • I’m not a materialist and I don’t agree with many of the ‘ethics’ of modern-day capitalism, but I do like Nike and their products. Of course they are not going to manufacture prodcuts with anti-Nike slogans on them, it’s ridiculous to lambast them for not doing so. If AdBusters produced some nice looking shoes maybe they would sell them. I would be interested.

  • the creator of these concepts should be in on the millions of $s the people that make those “f*ck!ng pointless” commercials that get stuck in ur head for days

  • --***M03***--ARAB THUG4LIF

    this site is pretty mad but i rekon nike shoes look better maybe its coz i havnt seen all these shoes but i like this site coz u can rite anythin on ur shoes, not like da other 1 u cant evin rite ur best soccer team! tace care broz!

    THOMO BOYZ AND BRODY BOYZ 2GETHER WILL RULE DA WORLD!
    Manchester United 4 life

  • what you guys on about
    nike id rulez
    i bet more people have heard of nike id than adidas adicolor

  • Ok listen i love adidas its ma favriout brand BUT on the nike id website you can make your own trainers/cloths then buy them thats all im interested in making shoes.wer as on this website i dont even know if you can do all that very and i mean very fun stuf like nike id.com and buy the way im ONLY 10 years old impresive hu << im lookin 2 get a 5 in english so eny way e-mail me and tell me wat u think << at adz0204@hotmail.com

    MAN UTD adz_adidas im a boy kk cya

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Recent Comments

  • adz_adidas: wtf?!? that was weired
  • adz_adidas: Ok listen i love adidas its ma favriout brand BUT on the nike id website you can make your own...
  • danielseymour17497: what you guys on about nike id rulez i bet more people have heard of nike id than adidas adicolor
  • Angeline: Hi Nader, how? does it work on version 2.7? cos’ its still not working….
  • Miss Understood: Oh that is so silly. You take a goddamn shower in tap water and then mist your face with spring...
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