For the Infected and their Infectors. About Brand Infection.

NEWS March, 2006

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Rrrring. Pick Up Mouse. Hello?

March 27th, 2006
Sony VAIO VN-CX1 - Mouse VoIP Phone

Funky, dumb, cool(?) gadget by Sony in cooperation with Skype: a mouse-phone, eh phone-mouse, hm.

The Sony VAIO VN-CX1 functions just like any optical mouse, but when you press a small button on the side it transforms into a VoIP phone. Unfortunately not wireless, not that cheap (83$) but maybe still handy.

Why have 2 devices when you can have 1?
Because I don’t want to be tied to my PC? :-)

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For Caffeine Junkies: Coffee Is Healthy

March 11th, 2006

Short: Coffee is healthy for the brain although you need to make sure to drink enough water, so your blood doesn’t clutter.

Read more at WebMD

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Inspector Colombo’s Wife & Smoking

March 11th, 2006

Simply great!

…if you happen to have watched Columbo, a detective series on TV
…if you stopped smoking two months ago, like me

Inspector Colombo: Passive Smoking Kills

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Study Finds Spam Relevant

March 11th, 2006

Adotas.com: A report by Epsilon Interactive, the company which recently announced plans to acquire DoubleClick Email Solutions, and the GfK Group found that 58% of the 584 U.S. respondents “agreed that e-mail they receive is usually targeted to their need and interests,” representing a 5% increase from over a year ago.

Looking at my inbox again I found 3216 items since 12th December 2005 with “targeted e-mails” like

  • Effortless Pharmaceutika
  • jvhiup and qe (aha, i see)
  • Re: nader (yes, my name is nader)
  • Stronger, more powerful climaxes (the usual)
  • bigger? my my!
  • Tree-Trunk Men Massive Action Bonus nader! (wow, once again my name. they must have very intelligent spam software)

Who the hell are those 58% and is a measurement with only 580 respondents valuable for the US? No.

Remember the letter, advertising a telephone provider, written in Arabic!?

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Fieldvertising

March 10th, 2006

After Chocolate, Eggs, Toilet paper advertising comes …

… you’re right: Fieldvertising

Here’s one for Switzerland’s airline group Swiss Air, created by Artfield (website in german), a company shaping agricultural land into art but also advertising. Using fields between 50.000 and 100.000 square meters the company can create characters of up to 100meters length while only using natural colors and elements.

Pretty crazy but hey, this works perfectly next to airports where people already see the advertising from far up.

Swiss Air Fieldvertising

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Adidas AdiColor (like Nike ID but cooler)

March 10th, 2006
Adidas AdiColor

Adidas is taking an old school approach to marketing and is re-releasing the Adicolor LO (originally from 1983). The kit includes the original plain white shoes, paints, brushes and a wooden palette. The box will include sealant to keep your painted shoes looking great.

Check out the Adicolor website and find out how you can create the coolest pair of kicks.

More info about Adidas in the brand directory.

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Dr. Best Flexible Brush Bus

March 10th, 2006

Clever advertising by students of Miami Ad School for Dr. Best Flexible toothbrush

Dr. Best Flexible Brush Bus

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Internet freaks oust couch potatoes

March 10th, 2006

BBC News writes, UK media consumers are changing their diets:

Per year, they spend: 41 days online vs. 37 days watching TV

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Google Brand wins in 2005

March 10th, 2006

Last year I wrote about Apple as the fastest growing brand in 2004

In 2005’s results, Google took the lead from Apple in what is shaping up to be a back and forth contest through the years for these two innovative tech companies. Each year one out-does the other, and this time it is Google’s turn to shine.

Read more at brandchannel

Reader's choice 2005

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Simpsons for real

March 10th, 2006

Great work: the intro of the Simpsons. With real people in real cars.

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Salvador Dali and Chupa Chups

March 10th, 2006

Did you know the great painter Salvador D� li designed the Chupa Chups logo?
Read all about it in the brand directory: Chupa Chups Brand Story

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Video Download: Volkswagen GTI - Unpimp your ride

March 8th, 2006
Volkswagen GTI: Catapult
Watch VW GTI: Catapult
Volkswagen GTI: Crate
VW GTI: Crate
Volkswagen GTI: Wrecking Ball
VW GTI: Wrecking Ball

“German engineering in da house!”
Hilarious ads from Volkswagen for their new GTI model.

Here are the three popular commercials in quicktime format for you to enjoy, watch on your iPod or download to your harddisk.

More Fun & Information on VWfeatures.com

Agency: Crispin Porter + Bogusky

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Branded Eggs

March 6th, 2006

It had to happen. Soon after writing about logos on chocolate I found EggFusion, a company producing branded eggs. Marketers will pay for On-Egg messaging in order to put their logo and farmers will get more profit as they get paid per egg. On the website it says: “In exchange for enabling this services, EggFusion will share a percentage of revenue generated from both services with you”

Clever but a bit funny. I’m wondering if farmers are modern enough to integrate this process in their production.

Branded Eggs - EggFusion

Next one is advertising on toilet paper :-)

[via démodé]
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Your Logo Made Out Of Chocolate

March 3rd, 2006
Chocolate Phone

I found this through a Google Ad on my own page and thought it might interest you.

There’s a company called Choco Logo that will create custom chocolaterie with your corporate design. Their products range from embossed chocolate bars, sugar prints to even digital prints on bars or pralines.

Clients in the likes of Lufthansa, Siemens, Philips, DHL and Porsche seem to have produced sweets there.

Anyone interested in biting the “Brandinfected Kid” (as a piece of cholocate of course) ? :)

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