http://www.brandinfection.com/2006/02/06/uber-fluo/ Yipeee! I've got Brand Infection. Sat, 31 Jul 2010 10:12:50 +0200 http://wordpress.org/?v=2.8.2 hourly 1 http://www.brandinfection.com/2006/02/06/uber-fluo/comment-page-1/#comment-4801 Kerry Tynan Fraser Thu, 22 Jun 2006 00:51:58 +0000 http://www.brandinfection.com/2006/02/06/uber-fluo/#comment-4801 As I understand it, there's some debate as to whether developing higher quality goods or strengthening brands in consumer's minds, will pay off more for shareholders. Both camps seem to think they have the formula cornered. The camp arguing for quality says a pig blessed in holy water is still just a pig, or, value-added to nothing is still nothing, but there's no hard and fast rule that says sales can't be an art form. Maybe advertising-branding-marketing and all its' incarnations are becoming a sort of patronized arts and the value to the consumer will be the beautification of advertising? As I understand it, there’s some debate as to whether developing higher quality goods or strengthening brands in consumer’s minds, will pay off more for shareholders. Both camps seem to think they have the formula cornered. The camp arguing for quality says a pig blessed in holy water is still just a pig, or, value-added to nothing is still nothing, but there’s no hard and fast rule that says sales can’t be an art form. Maybe advertising-branding-marketing and all its’ incarnations are becoming a sort of patronized arts and the value to the consumer will be the beautification of advertising?

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