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When is this gonna stop!? Ok, this time it’s not really an advertisement but I think it would still create an entertaining picture on the toilet.
Found in Sofitel Melbourne, Australia
Normally I only see street-artists when going to touristy places and usually they only draw pictures of antique, barock or simply put boring remakes of ancient art.
Not this guy who created an amazingly realistic looking Coca-Cola bottle in 3D, only with his crayons. Wow!
More urinal advertising, this time a little bit more clever than the simple Playstation stickers which, a lot of people claimed, were fake.
Mini “Testing your handling skills”
Quite clever ad for Sony PlayStation with the philosophy that gaming is everywhere. Increase your score by hitting the icons. Fake?
Personally I think there are better options for advertising on urinals, for example the typical “football-game” where you need to shoot goals with your urine stream. That is actually more “fun”, at least when you are talking about having fun on the toilet.
It is not very lucrative for companies to break into saturated markets and for sure not when we are talking about Germany’s energy market being free since 1998. Nevertheless dutch company Nuon started in January 2006 to promise “lekker Strom” (and goede, nieuwe, raadzaam, betaalbaar Strom) while trying to lure customers with aggressive marketing and a cheaper-than-cheap price.
This sounds good at first but only new customers get savings of 8 to 20 %, if they bind themselves for one year. The rest only saves 10 EUR / year and for most people I know this won’t be worth the effort to switch provider.
Nuon. Energy with ideas - “Tasty energy” - Agency: Publicis Berlin
When I first saw the banner on the street I felt like in the Netherlands, then thought: this company must be desperate when they’re using Dutch language in a German-speaking country.
A couple of other bad points:
These kind of ads surely grabbed some attention from me but will they be successful among “normal” consumers? I guess they would just not understand the message, leave and forget about it.
Interesting article on Forbes Magazine about why Merill Lynch prefers Yahoo! over Google as long-term pick.
The analyst said Google generates almost all revenue from search ads, the fastest-growing Internet sales category, while 82% of Yahoo! sales come from a blend of online marketing services with the rest from user fees.
Disclaimer: I don’t own any Google or Yahoo stock but maybe I should buy some Yahoo. Google seems to come further down for the moment
Google has opened up its AdWords print ad program to all AdWords publishers, beginning the first auction of adspace in 28 magazines. The first auction ends February 20, and covers specific issues coming sometime between May and September.
The deadline to submit a bid is February 20th, after which your bid will compete against other advertisers’ bids to appear on the publication’s page. Similar to the online AdWords auction, you’ll never pay more than the maximum price you set, and you may end up paying even less. After the auction closes, Google will contact the winning bidders and work with them to deliver print-ready ads to the relevant publishers. More: Ad Sizes, Type of Magazines
NYT: Companies will soon have to buy the electronic equivalent of a postage stamp if they want to be certain that their e-mail will be delivered to many of their customers. America Online and Yahoo, two of the world’s largest providers of e-mail accounts, are about to start using a system that gives preferential treatment to messages from companies that pay from 1/4 of a cent to a penny each to have them delivered. The senders must promise to contact only people who have agreed to receive their messages, or risk being blocked entirely.
The plan is that in exchange for this fee yAhOoL will direct the e-mail straight to inboxes without having to pass through spam and phishing filters. Don’t worry, if you don’t pay the e-mail still will get through, maybe. Once the easy way to transmit information, e-mail is becoming less and less efficient. Blogs and RSS get around these problems because they are opt-in by nature.
Steve Rubel puts it this way:
That’s all folks. The door has officially closed on email marketing. Maybe this will drive more companies to start up opt-in RSS feeds and blogs that facilitate dialogue.
And I think he’s right. There just need to be enough online-magazines, companies and private people promoting RSS in a non-nerdy but communication-friendly way.
Technorati’s CEO, David Sifry just released his latest State of the Blogosphere Report
Among the highlights:
Dogs love Pedigree when they’re hungry and find a smelly pot of dogfood on the street. But careful, it’s fake!
In contribution to World Animal Day this outdoor promotion was developed especially for dogs: a sticker, in the shape of a dog barge was placed on floors in front of pet shops and supermarkets. So when a dog smelled the fake food aroma it went nuts and the owner couldn’t pass by without seeing the Pedigree brand. :-) Very clever!
Promotion by Tequila\Holland
The new Escalade, part of “chrome couture” as Cadillac likes to call it.
Agency: Leo Burnett, Detroit, MI
Visual Effects: The Mill, London
Streetvertising from BBDO New York. Found at AdBlather.
