Guerilla Bowling on the Streets

As of last month, bowling has significantly increased in Ghent, Belgium. The cause: a new guerilla campaign aimed for the area around the “Overpoort Bowl”, a popular bowling alley right in the heart of the student’s neighbourhood.

All kinds of round objects were bonded with three little round black stickers, representing holes. The obvious effect is that all kind of sphere objects were transformed into a bowling ball: bike helmets, watermelons, traffic sings, …

Client: Overpoort Bowl
Agency: Duval Guillaume Brussels
Creative director: Katrien Bottez, Peter Ampe
Art director: Geert De Rocker
Copywriter: Tom Berth
Graphism: Lim Sijmons
Studio: Mark Gillioen
Production: Willy Hebbrecht