Guerilla Bowling on the Streets

General, Guerilla Marketing / January 26, 2006 / Nader
bowling1 Guerilla Bowling on the Streets

As of last month, bowling has significantly increased in Ghent, Belgium. The cause: a new guerilla campaign aimed for the area around the “Overpoort Bowl”, a popular bowling alley right in the heart of the student’s neighbourhood.

All kinds of round objects were bonded with three little round black stickers, representing holes. The obvious effect is that all kind of sphere objects were transformed into a bowling ball: bike helmets, watermelons, traffic sings, …


bowling1b Guerilla Bowling on the Streets

bowling2 Guerilla Bowling on the Streets

bowling3 Guerilla Bowling on the Streets

bowling4 Guerilla Bowling on the Streets

Client: Overpoort Bowl
Agency: Duval Guillaume Brussels
Creative director: Katrien Bottez, Peter Ampe
Art director: Geert De Rocker
Copywriter: Tom Berth
Graphism: Lim Sijmons
Studio: Mark Gillioen
Production: Willy Hebbrecht


2 Responses to "Guerilla Bowling on the Streets"

  • Direct Response Copywriter / March 12, 2009, 7:34 PM

    Commenting usually isnt my thing, but ive spent an hour on the site, so thanks for the info