For the Infected and their Infectors. About Brand Infection.

Just for the record and because there has been some discussion going on in this blog: in my opinion a dumb and uncool campaign from Onitsuka Tiger for its football shoes. It is kind of a mixture between wanna-be Zomtec coolness (remember the Bifi Sausage?) and klischee-like karaoke. There are commercials that are so dumb, they’re funny but this one isn’t. Is this at least successful in Asia? What do you think?

Onitsuka Tiger Lovely Football

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As of last month, bowling has significantly increased in Ghent, Belgium. The cause: a new guerilla campaign aimed for the area around the “Overpoort Bowl”, a popular bowling alley right in the heart of the student’s neighbourhood.

All kinds of round objects were bonded with three little round black stickers, representing holes. The obvious effect is that all kind of sphere objects were transformed into a bowling ball: bike helmets, watermelons, traffic sings, …

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Great commercial for the Honda Civic consisting of an orchestra producing sounds with their mouth.

Watch Honda Civic Choir Commercial

Behind the scenes
Agency: Wieden & Kennedy, London

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I know this is not a tech-blog but since programmers are also reading it, I thought I’d post a job description here. Others can quickly skip this message :-)

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Apple’s new commercial for the Intel-Macs - like the controversial iPod ad - seems to have used a music video by “The Postal Service” as inspiring example. The video shows very similar pictures and cuts, especially the scene where the woman looks into the man’s eyes. Here is a video comparing the two, side-by-side. On the left is the apple clip, on the right the music video. By accident? Again?

Watch Intel-Mac + Postal Service comparison video

Update: The similarities are no accident: both videos have been produced by Josh & Xander, reports The Culf of Mac. Postal Service’s label told yesterday the video has not been licensed and they didn’t know about it till Apple’s Intel-Mac release.

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Remember those ads for video games that appeared in magazines and the back of comic books? Well, here is a collection of them for you to check out. Quite clever and sometimes even funny.

By the way, advergaming or in-game-advertising is nothing new when you look at the Kool-Aid game from the 80/90ies :-)

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A new tv commercial for the Polo from Volkswagen. All the protection you need.
Great ad from DDB London.

Watch VW Polo Angel Commercial

More Volkswagen (VW) Ads

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The name change of Korean General Motors company Daewoo in “Chevrolet” serves as distribution boost. In Eastern Europe car sales exploded by 370 percent and merchandising with caps, etc. also saw a strong increase. The “mythos” Chevrolet has worked perfectly, says Austrian import chief Michael Röck.

Existing customers are even willing to pay 200 € to “upgrade” their Daewoo car with Chevrolet logos and labels. Crazy.

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From the agency DM9, a nice viral game for Brazilian telecom company Telefonica. Oscar stays up at night to spare on Internet connections, he needs your help to stay awake at work: use a microphone and your mouse to avoid him falling asleep.

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People in the blogosphere are unsure why Apple has changed its naming from Powerbook to MacBook. Here’s Steve Jobs official statement:

“It’s a new name because we’re kinda done with ‘Power’ and because we want ‘Mac’ in the name of our products.”

This would imply that the MacBook name may not only replace the PowerBook but the iBook as well. Also raises some questions about the continued use of the “PowerMac” name.

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At Macworld San Francisco 2006, Steve Jobs showed a new television advertisement for the new Intel Macs.

Watch Mac+Intel Ad

“The Intel chip: for years, its been trapped inside PCs, inside dull little boxes, dutifully performing dull little tasks, when it could have been doing so much more. Starting today, the Intel chip wlll be set free and get to live life inside a Mac. Imagine the possibilities.”

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For the sixth time and joining the recent rebrandings of Intel, at&t and Visa, Eastman Kodak Co. is introducing a new corporate logo designed to help the company forge a new image as a cutting-edge, 21st century innovator.

The box is gone, thus simplifying the logo mark. Above and below the rounded type font are two yellow bars. In my point of view Kodak is giving up a very recognizable logo and replacing it by a non-distinct one.

Update: The yellow horizontal bars that originally accompanied the logo image have been removed, as they are not officially part of the logo. However, the yellow will still be part of the overall identity and implementation.

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Another great ad in the series of deodorant maker Axe. This one is for the Tetris generation: a sexually abstract picture drawing you to imagine the possibilities of “The Axe Effect”. More “The Axe Effect” Commercials

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Saturn, an electronic store chain here in Europe, has released a rather simple-minded but still nationally funny commercial.

Basically the message is: “We don’t talk you into bullsh*t but recommend the coolest products for the best price”. Jung von Matt Austria worked with 3D-specialist Soulcage Department to create this animated movie.

Watch Saturn Bla Bla TV-Commercial

Agency: Jung von Matt/Donau
Animation: Soulcage Department

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