Yearly Archives: 2005
Trends in Online Advertising. A Study by DoubleClick
The advertising network DoubleClick recently released an interesting paper entitled “The decade in online advertising” (PDF), an analysis of the trends in the first 10 years of the industry.
Webby Awards 2005 Winners Announced
Over 200,000 people voted for the People’s Voice awards, which have been assigned, among the others to: Boing Boing (best blog) BBC News (best news site) 101 Cookbooks (best personal website) Vogue UK (best fashion site) See the full list … Read
Google AdSense Optimisation – Heat Map
Google has come up with a “Heat Map†to their optimization tips page.
MSN Spaces Steals Ubuntu Logo?
Only some time after the launch of MSN Spaces a couple of bloggers are already claiming Microsoft has stolen the logo from the popular Linux distribution Ubuntu. The logos surely look very similar in shape, angle and size but there … Read
Ambassador – Scotch from another era
The Leo Burnett Network has produced two hilarious Ads for Ambassador Scotch targeting the elder generation.
UPS Logo: 2 Years after the Relaunch
Paul Rand’s classic UPS logo has been replaced with a two-tone, 3-D-look shield topped with a quasi-swoosh. The wordmark is set in a customized version of FF Dax, which many feel is already overused in corporate identities. The logo was … Read
26 Most Fascinating Entrepreneurs
Inc. magazine goes behind the scenes with 26 entrepreneurs who best exemplify the extraordinary drive, creativity, and passion of American business. The list of people is pretty diverse: 1. Martha Stewart – 2. Richard Branson … 9. Craig Newmark
Sony PSP’s First TV Commercial. Watch it here.
Running through April 17, television viewers across America will see two PSP commercials, each one featuring the song, “Take Me Out” by the rock group, Franz Ferdinand. The first spot will be based around the idea of a world as … Read
iThong mini – What’s Next Apple?
The all All-New iMac? iPhone? Or just a new piece of software for living my iLife properly? Apple surprised me last Winter when they released iSocks for the owners of iPods. It was too cold for an April fools’ joke … Read
Pez Mp3 Player & another fantastic Invention
Pez Mp3 Player Under a recently granted licensing agreement with Pez Candy, a gadget design company Lincoln West Studios will soon begin selling MP3 players modeled after the big-headed plastic treat sleeves. It should be released in early Summer ’05. … Read
Craigslist Vs Kijiji. The Fight for Classified
eBay has launched classified ad websites in Canada, China, France, Germany, Italy and Japan. The sites are all branded Kijiji – Swahili for village. They slightly resemble CraigsList sites, in which eBay bought a 25 per cent stake in last … Read
Sega’s MyBigBall: Viral Marketing “Deluxe”
Sega USA brings us the true adventures of Chad, a guy who was so into Super Monkey Ball Deluxe that he decided to live in a ball. The viral marketing campaign consists of a 6-part mini serie getting showcasted on … Read
Sony Launches PSP Site
Today, Sony has launched its new website for the do everything device PSP, created by webdesign agency Zugara. The site highlights the gaming, music, photo and video capabilities. A second site, also developed by Zugara, is a tutorial site with … Read
iPod Shuffle and the SuperFX Banner
Rich media ads are becoming more and more important in the marketing mix, as the new 44 customers acquired by Doubleclick’s DART Motif confirm. And in rich I really mean rich. There is a whole new trend of completely branding … Read
Brand Loyalty Can Go (Too) Far
According to an article on ClickZ, a study was done in which about 19% of the respondents astonishingly reported they would tattoo themselves with the logo of their favorite brand. The most-favored brands were: Harley-Davidson Disney Coca-Cola Google (!) I … Read
