Yearly Archives: 2005
Ad: BMX Rider Magazine
Arabic Spam Missile Misses Target
Time and again we are wondering where this new piece of spam comes from that drops in our mailbox every morning. But unlike eSpam real spam is even more annoying to sort out. I recently got a mailing promoting some … Read
Adweek Presents First Annual “BUZZ AWARDS”
Last night, Adweek Magazines celebrated the winners of its inaugural Buzz Awards at The World Bar in New York City. Recognizing that branded entertainment has quickly become one of the hottest trends in targeting consumers, Adweek Magazines created this awards … Read
“Delete!” – Artists cover brands to provoke discussion
Vienna, Austria – A popular shopping street in the heart of the city. The Starbuck brand is covered by bright, yellow fabric and plastic. So are the placards outside a bakery, a jewelry shop, a bank and all other businesses … Read
The Skype Brand – Vital and Viral
Malthe Sigurdsson, from Skype, did a talk at Reboot 7 about how they built the brand and the basic principles behind their way of working: do simple things really well; release all the time (ie keep updating the application in … Read
Apple – Fastest Growing Brand
According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi … Read
S.R. Monza Karate School Advertisement
Working out is healthy. But teens and younger men don’t care much about health when practising the new Jackie Chan moves. They just want to be cool. Along this assumption the agency J. Walter Thompson created a print advertisement for … Read
Away from Blogging – Holiday Travels
Just to let you know: I’ll be away from blogging till approx. 20th June 05. During the time there won’t be any updates to brandinfection but you can have fun with the old articles. For the infected and interested: I’ll … Read
Faux Xbox Cool – J Allard Gets ReBranding for Xbox 360 Launch
The new and upcoming Xbox 360 should be cool enough to perform well. Nevertheless there has been a Style-Rebranding of Microsoft VP J Allard going on. Old J From 5yrs ago. Vs. New J
I’m a Looza, Baby! Why don’t you drink me?
I was sitting in an Indian Restaurant the other day and drank a mango juice poured in a glass branded with Looza. Interesting as the brand name sounds more like a hiphop-flavored slang word (Looser -> Looza) than a tasty … Read
Extreme Basketball by DC Shoe USA. TV Commercial
Extreme Basketball combined with various stunts on skateboard-pipes is definitely a great way to show off a brand, as did the skateboard gear company DC Shoe, USA. They probably practiced many, many hours to get this done but the outcome … Read
Inside Branded Entertainment
Branded Entertainment is a new and innovative style of advertising which perfectly blends marketing and entertainment. The website InsideBrandedEntertainment.com informs you with an innovative, exciting and evolving approach to profiting from Branded Entertainment’s market success. The service is updated throughout … Read
Pop My Ear. Pepsi Mini Can Ad Video
Pepsi’s Commercial features a young lady sticking a finger in her ear. “Pop!” A Mini Can falls down. Brand Display. End. I like the basic idea behind the shortmovie, but for me it seems unfinished, ie. not very well-developed at … Read
Seiko E-Ink Watch
Seiko, an Asian electronics company will be the first to utilize an electronic paper (e-ink) display for a watch. This ‘Future Now’ design incorporates an easy-to-read, ultra-thin, low-power display integrated into an eye-catching curved band.
