Collection of historic and beautiful tobacco advertisements from around the world, like for the popular Cohiba Cigars. The ads range from culturally interesting, to graphically appealing, to borderline pornographic.
By the way, Habanos has introduced a new limited edition Cuban cigar for 2005 – the Cohiba Sublimes. The new cigar is 6 1/2″ long with a 54 ring guage.
During World War II, The Topps Company began to market a brand of bubble gum in the United States under the name Bazooka. The gum was packaged in a patriotic red, white, and blue color scheme…
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“Would someone tell me how this happened? We were the fucking vanguard of shaving in this country. The Gillette Mach3 was the razor to own. Then the other guy came out with a three-blade razor. Were we scared? Hell, no. Because we hit back with a little thing called the Mach3Turbo. That’s three blades and an aloe strip. For moisture. But you know what happened next? Shut up, I’m telling you what happened—the bastards went to four blades. Now we’re standing around with our cocks in our hands, selling three blades and a strip. Moisture or no, suddenly we’re the chumps. Well, fuck it. We’re going to five blades.”
The Austrian traditional lingerie company Palmers has introduced its new branding, developed by the agency Desgrippes Gobé. According to official sources the brand wants to position itself in front of H&M, which has been taking away lingerie customers over the past year.
Palmers is eager to get back its younger customers, thus presenting their products in a fresher, more modern way while keeping focus on the better quality they’re producing. Next to changing its logo and redefining the traditional green tone, the company will renovate the shops’ interior design and assistants dress code. The cost of rebranding totals around 25 million Euro, says Palmers CEO Thomas Weber.
Supermodels like Cindy Crawford and Tricia Helfer have worked with Palmers in the past. It will be interesting to see whether Palmers sticks with the supermodel strategy or introduces more natural models like bathing lotion company Dove has done.
More about the brand’s history in the Brand Directory
New Logo
Old Logo, till 2005
Old advertisement, extremely popular among men
Company History: Palmers
1914: first Palmers shop opens in Innsbruck, Austria
1936: first shop operated through franchise, after the 2nd world war there are 45 shops in Austria
1950-1992: expansion in Germany and around Europe
1992: Palmers Textil AG is founded to organise the activities of Palmers, their younger brand p2 and the shop line Gazelle
In today’s world of branded entertainment, Joe DiMuro is one busy and determined man.
As the executive VP/GM of Sony BMG Strategic Marketing Group, DiMuro is responsible for creating and generating product, licensing and business-development opportunities for bands and brands. This is accomplished by his team through targeted marketing programs using innovative, nontraditional platforms to drive sales and increase awareness.
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Send the lovely designed Brand Infection E-Card to one of your friends or colleagues at work. More extraordinary e-cards located here
…and another good ad by TBWA\Brasil for Absolut Vodka
Asics is an athletic shoe company that started in 1949 when Kihachiro Onitsuka began manufacturing basketball shoes at his home in Kobe Japan. 1977 the shoes were introduced in the United States. The company name ASICS is an acronym for the Latin phrase “Anima Sana In Corpore Sano” which translates into English as “a sound mind in a sound body”.
Recently added brands with logo, story and url in the Brand Directory:
Adidas, Cadillac, Heineken, Porsche
The agency TBWA just launched a guerilla marketing campaign for Nivea Visage to demonstrate the creme’s moisturizing effect. Huge straws have been placed in fountains across Austria where young ladies distribute sample packages. The company says it will expand the campaign to countries of Eastern Europe should it prove to be successful.
“Löschen Sie den Durst Ihrer Haut”
(”Satisfy the thirst of your skin”)
The latest in baby clothes is the iPod My Baby cotton onesize, available in white, pink and blue.
As the product description explains, “Each is equipped with a touch sensitive scroll wheel; responsive to your every nudge, tickle and squeeze.†They go for $15.95. The tagline: “Because the only thing cuter than a baby is an iPodified baby.â€
Does wearing one of these things actually increase your baby’s chance of being stolen?
[found at AdFreak]
Companies do all kinds of things to please us ehm, please them and their investors. Time and again they re-brand an old product to release it as a new shiny one shortly after.
For one simple reason: beautifying their financial results.
Not because they’re worried about our sensible teeth.
Do you recall Double Bubble or Bazooka chewing gums?
Stop those, they’re bad.
Extra – the gum for professionals. Because amateur chewing is out
Back in the days William Wrigley Jr. was literally fed up to his back teeth. Not only his yearly profit grew less than expected but there has also been a heavy caries development in his mouth going on. He had to do something.
After months of pain in the lower jaw and constant bad breath he wanted to put his shadowy existence in the amateur league to an end. He attented seminars about becoming a professional chewer and was intensively training to aim even higher. Simply be a little bit more professional and less candy.
Wrigley’s secret: Globules in the chewing gum.
Some Professional tooth brushers might know the trick from toothpaste. And now?
You can have those bubbles right in your gum. Great.
“You’ll have a cleaner feel, whiter teeth, a sweeter smile and better mouth flora.”
How brandinfected do we have to be, to actually believe in this?
Either way, this strategy fits today’s consumers well as already a large share is into wellness, beauty-farms and concerned about appearance; thought Mr. Wrigley, The Airwaves, The Orbits, The Winterfreshs too? Either way, they’re all part of Wrigley’s chewing gum collection.
“It’s your breath. Let’s see what you can do with it.”
Gums can be professional? This is just absurd.
Adidas Football is online with a new advergame “Garage Goals” created by the agency Preloaded. You need to register in order to play it but it’s still a lot of fun.
Whether you are in London, San Francisco, Mumbai or Frankfurt you can always go eat at Gaylord, a high-priced indian restaurant with an interestingly bizarre name.
Those of you having watched “Meet the fockers” might smile, others just wonder. There’s nothing gay about this restaurant anyway. (in the old sense of the term)
From a design perspective the pictogram and typo on the business card fits well to the oriental world but the inner and outer design of the restaurant itself just looks cheap.
Menu and Business Card
Before entering …
Related Story: Looza
The Sinalco Aera is an exhibition currently shown in Vienna, Austria (until 25. 9. 2005).
It’s about Eating, Drinking, and Consumer Habits in Post-War Austria and gives an interesting insight into brands and their development over time.
Shown below are a couple of historical ads from popular products like Frucade, Almdudler and Knorr:
Nokia, the first european company in the list is on 6th place. The german car manufacturer Mercedes-Benz comes in as 11th. Where’s Red Bull
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