2005

Brands

Brands in the Netherlands – Back from Holidays

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I’m back from Amsterdam where I spent a relaxing holiday and met interesting people, like Niclas from Reuters. Thanks for the good time!

Here are some interesting brand shots I took for you:

1. Brand Beer, a quite tasty beverage :-)
2. Innocent Drink, the pure and healthy juice
3. Shoe Baloo, a futuristic shoes store
4. AussieBum, unsexy underwear from Australia
5. Like Gaylord a restaurant with an interesting name: “the five flies”
6. Biba Jewelry with a logo looking like the one from bipa.at

Brand BeerInnocent DrinkShoe BalooAussieBum UnderwearRestaurant Vijff VliegenBiba Jewelry

General

Brandinfection goes on holidays…

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so I won’t post much till November 26th but be sure to check out some Ads, Brands or Slogans in the meantime :-)

I wish you all a relaxing weekend and productive week.

Fun

Starbucks – Have you seen my nipples? The Bubble Project

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Starbucks - Have you seen my nipples - The Bubble Project

Another picture Starbucks never approved but still is interesting as it shows what The Bubble Project is about:

Ji Lee, a critical consumer based in New York has printed 15,000 blank stickers (the bubbles) and put them at various places in his hometown. People passing by have written all kinds of messages on them and Lee has taken pictures which he will publish in a book next year.

His manifesto:

Our communal spaces are being overrun with ads. Train stations, streets, squares, busses, and subways now scream one message after another at us. Once considered “public”, these spaces are increasingly being seized by corporations to propagate their messages solely in the interest of profit. Armed with heavy budgets, their marketing tactics are becoming more and more aggressive and manipulative. We the public, are both target and victim of this media attack. The Bubble Project is the counterattack. The Bubbles are the ammunition. Once placed on ads, these stickers transform the corporate monologue into an open dialogue. They encourage anyone to fill them in with any form of self expression, free from censorship. More bubbles mean more freed spaces, more sharing of personal thoughts, more reactions to current events, and most importantly, more imagination and fun.

Talking about rethinking communal spaces be sure to check out the Delete Project

Advertising

Video: Sony Bravia Ad

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Sony Bravia Ad

Watch “Sony Bravia”

When you’re introducing the next generation of television, you want to make an impact. To announce the arrival of the BRAVIA LCD and 3LCD range, Sony (Brand Directory: Sony) wanted to get across a simple message – that the colour you’ll see on these screens will be ‘like no other’.

Sending 250,000 multi-coloured ’superballs’ bouncing down the streets of San Francisco may seem the strangest way to do this, but that’s exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year.

Branding

Starbucks – Asses get branded

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Starbucks - Asses get branded

Likely not endorsed by Starbucks (Brand Directory: Starbucks), or any of the other brands in this collection of body art, South Korean body artists Kim-Joon has painted some very nice looking asses with the brand iconography of Adidas, Starbucks and others.

No doubt, we’ll see, or have already seen, corporately branded nude models flocking to Times Square any day now.

Another form of Human Branding next to

- Branded Nails
- Tattooed: Brand Loyalty can go too far

[via Adrants]

Design

Meet OQO – the Ultra Personal Computer

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OQO Ultra Personal Computer

This device is so new, powerful and handy, OQO (Brand Directory: OQO), the company producing it, needed to create a new name. Not PDA, not MDA, not PocketPC, no. It’s called UPC as in “Ultra Personal Computer”

I’m yet to find a price but as I read from the specs this UPC should be pretty handy, especially for people like me always on-the-go.
It’s got (nearly) everything you need:

- WLAN
- USB/Bluetooth Connectivity
- 1 GHz
- 5″ screen with 800×480 resolution
- just 14 ounces

OQO has just received 20 million dollar of funding from Motorola which will be used for distribution, marketing and speeding up the development of upcoming devices, says CEO Jory Bell.

Advertising

Sexual Ad for Playboy Netherlands

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Playboy Ad - Netherlands

Sexual not sexy, when you look at the thumbnail preview of this advertisement for playboy netherlands.

Then you wonder how you could have ever imagined that …

Advertising

VW New Beetle Ad

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There’s a VW Beetle ad reminding me of the style Absolut (Link: Brand Directory) uses in their ads, for example Absolut Peak: displaying real-life objects and tweaking them till they resemble the product.

Can you find the beetle?

Volkswagen New Beetle, VW     Absolut Peak

(Hint: Look at the mouth)

Advertising

Runnerspoint Ad by Jung von Matt

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Runnerspoint Ad - by Jung von Matt

Advertising

Video: Yawn, Starbucks Coffee Ad

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coffee medium low Video: Yawn, Starbucks Coffee Ad

Watch “Yawn”
TV-Commercial for Starbucks Coffee.

All the yawning is a bit long-winded but the video gets quite funny towards the end.

Subscribe to the Video Podcast

Advertising

Video: The Beach, Ad for naturisme.fr

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Watch “The Beach”
Break down the preconceived ideas, still too often associated to naturism practice.

Credits: Ysa Ossard Latge Toulouse
Creative Director: Pierre-Yves Demarq
Production: La Matrice, Director: Jerome PY

Subscribe to the Video Podcast for more commercials and videos

Brands

iMac Chocolate Cigarettes

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iMac Chocolate Cigarettes

Found by a boing-boing reader: “On her way back from Day of the Dead in Chiapas, my wife picked up this iMac pack of chocolate cigarettes in the Mexico City airport.”

I remember chocolate cigarettes from my childhood and they weren’t very exciting. The chocolate tasted bad, the colors weren’t appealing and nobody actually thought I was cool when “smoking”. Only a couple of kids bought them.

Today companies still produce chocolate cigarettes, but why are they using an old iMac for the packaging?
Maybe because the apple brand is just as addictive as smoking.

Brands

Ads, Brands & Slogans – presenting the infected STREAMer

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Anyone wishing to display ads or brand and slogan information is invited to use my freshly developed script to incorporate the stream of data into your blog. The brands (with or without image), slogans and ads get randomly selected and updated every hour.

Read Post »

Branding

muji – the brandless brand

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Valuable story on Muji, the brandless Japanese retailer with high brand recognition and customer loyalty.

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General

justcurio.us

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justcurio.us logo

justcurio.us is an anonymous question and answer system, open to anyone, with one simple rule: to ask a question, you must first answer someone else’s question.
Strangers helping strangers.

I thought I’d ask:
I’ve got Brand Infection. Why am I Infected?

Already a couple of people have answered.
What will you answer?

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