The young fashion brand New Yorker had launched a campaign on 14th November 2005 with ads on TV and in audience-related magazines. Only to withdraw the commercial after the Austrian and German Advertising Council had asked for a statement about their “Atomic Explosion” spot.
Personally, I like the idea of showcasing the human’s addiction to sensational happenings and the claim “Dress for the moment” perfectly fits but why does it have to be an atomic explosion. Get the chance to watch it here and judge for yourself.
The company said the commercial will be removed from all media till 15th December.