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Coca-Cola Blāk - Want some more coffe(e)ine?

December 14th, 2005
Coca-Cola Blak

The Coca-Cola Company will be launching Coca-Cola Blāk early next year and France is first of many key markets. Coca-Cola Blāk is a new kind of beverage with an invigorating and stimulating blend that has a good balance of the effervescent taste of Coca-Cola and natural flavors, with real coffee.

The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example how The Coca-Cola Company reaches out to new audiences and addresses new beverage occasions.

The launch will be supported by television, print, outdoor and in-store communication. Advertising and creative for Coca-Cola Blāk will be developed locally and regionally.

[via Fubiz]
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3 Responses to “Coca-Cola Blāk - Want some more coffe(e)ine?”

  1. Albert

    The product design looks good but if it tastes like Pepsi Cappucino I wouldn’t buy it.

  2. Joel Pino

    Hi, i´ve talk about this some days ago in my blog.

    I really think this product is needed in every student or worker how need to be waked up all night, the mix of coffe with coca-cola or pepsi is soooo common….

  3. olivier blanchard

    What? Cocabucks?

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