Coca-Cola Blāk - Want some more coffe(e)ine?
The Coca-Cola Company will be launching Coca-Cola Blāk early next year and France is first of many key markets. Coca-Cola Blāk is a new kind of beverage with an invigorating and stimulating blend that has a good balance of the effervescent taste of Coca-Cola and natural flavors, with real coffee.
The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example how The Coca-Cola Company reaches out to new audiences and addresses new beverage occasions.
The launch will be supported by television, print, outdoor and in-store communication. Advertising and creative for Coca-Cola Blāk will be developed locally and regionally.
December 14th, 2005 at 2:50 pm
The product design looks good but if it tastes like Pepsi Cappucino I wouldn’t buy it.
December 14th, 2005 at 3:14 pm
Hi, i´ve talk about this some days ago in my blog.
I really think this product is needed in every student or worker how need to be waked up all night, the mix of coffe with coca-cola or pepsi is soooo common….
January 10th, 2006 at 4:57 am
What? Cocabucks?