The Coca-Cola Company will be launching Coca-Cola Bl?K early next year and France is first of many key markets. Coca-Cola Bl?K is a new kind of beverage with an invigorating and stimulating blend that has a good balance of the effervescent taste of Coca-Cola and natural flavors, with real coffee.
The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example how The Coca-Cola Company reaches out to new audiences and addresses new beverage occasions.
The launch will be supported by television, print, outdoor and in-store communication. Advertising and creative for Coca-Cola Bl?K will be developed locally and regionally.
Albert / December 14, 2005, 2:50 PM
The product design looks good but if it tastes like Pepsi Cappucino I wouldn’t buy it.
Joel Pino / December 14, 2005, 3:14 PM
Hi, i´ve talk about this some days ago in my blog.
I really think this product is needed in every student or worker how need to be waked up all night, the mix of coffe with coca-cola or pepsi is soooo common….
olivier blanchard / January 10, 2006, 4:57 AM
What? Cocabucks?