For the Infected and their Infectors. About Brand Infection.

Creative’s Zen Vision:M does not fit this leitmotiv, a slogan actually used by Toshiba. Instead the Vision:M is just another copy of Apple iPod’s product design, exercised in a lower quality and less innovative way.

“When people see the Zen Vision:M, they tell us it’s incredibly cool,”
said Sim Wong Hoo, chairman and CEO of Creative.

What people? Creatives?
Sure some people say it’s incredibly cool, because it can do so much and looks quite nice. But if they have known the iPod beforehand they will see the Zen Vision:M as a me-too product, and let’s be honest, who wants to buy me-too products, ie. wouldn’t want to spend some extra bucks to get the original?

Even though Creative’s Mp3 Player has more features like recording and FM-radio, integration with music services, longer battery life, video playback and what not.

Maybe too much, less is more

Less is more:
originally not a web 2.0 term but the leitmotiv of architect Mies van der Rohe and Buckminster Fuller, demonstrated in their buildings and geodesic domes. Both have got it from the poem “Andrea del Sarto”, by Robert Browning’s in 1855.

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