Museum of Brands opens in London

A new museum dedicated to advertising and branding has opened in London. The Museum of Brands will feature more than 10,000 consumer products and promotional items spanning 200 years.

Robert Opie, the museum’s director, started the collection at the age of 16 with a packet of Munchies chocolates and it now includes all aspects of daily life - toys, comics, magazines and fashion. A time tunnel will take visitors through the Victorian era, the beginnings of radio and television, the war, the Swinging 60s, the punk 70s and right up to modern marketing in the new millennium.

Major sponsors that have come on board to help create the museum include Kellogg’s, Cadbury Trebor Basset and Twinings.

The museum is based in Notting Hill, London and will open from 10am to 6pm Tuesday to Saturday and 11am to 4pm Sunday.