Watch Sony PSP Dustball/Hairball
By TBWA\Chiat\Day for Sony PlayStation Portable
NEWS December, 2005
Video: Sony PSP Dustball Commercial
Video: New Yorker draws back its “Atomic Explosion”
The young fashion brand New Yorker had launched a campaign on 14th November 2005 with ads on TV and in audience-related magazines. Only to withdraw the commercial after the Austrian and German Advertising Council had asked for a statement about their “Atomic Explosion” spot.
Personally, I like the idea of showcasing the human’s addiction to sensational happenings and the claim “Dress for the moment” perfectly fits but why does it have to be an atomic explosion. Get the chance to watch it here and judge for yourself.
The company said the commercial will be removed from all media till 15th December.
Video: Life is more than a 3-minute conversation
Great Short-Ads by mobile telecommunications provider Vodafone. The company chose four phone call situations one would rather not have:
Vodafone: Dad, I’m gay
Vodafone: I’m pregnant
Vodafone: I had an affair
Vodafone: I’m not your dad
“Talk for 60 minutes, pay for 3.”
Produced by JWT London
Coca-Cola Blāk - Want some more coffe(e)ine?
The Coca-Cola Company will be launching Coca-Cola Blāk early next year and France is first of many key markets. Coca-Cola Blāk is a new kind of beverage with an invigorating and stimulating blend that has a good balance of the effervescent taste of Coca-Cola and natural flavors, with real coffee.
The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example how The Coca-Cola Company reaches out to new audiences and addresses new beverage occasions.
The launch will be supported by television, print, outdoor and in-store communication. Advertising and creative for Coca-Cola Blāk will be developed locally and regionally.
Video: Nintendo Gameboy Micro Mouse Humping
Along the lines of Sony’s ad “Squirrel” another fine commercial for a portable game console, the Game Boy Micro.
The video is from Nintendo Canada and their “Too Much Fun” campaign everyone has been talking about. I thought this fits.
Video: Sony PSP Squirrel Ad
By TBWA\Chiat\Day for Sony PlayStation Portable
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Don’t Copy. Lead.
Creative’s Zen Vision:M does not fit this leitmotiv, a slogan actually used by Toshiba. Instead the Vision:M is just another copy of Apple iPod’s product design, exercised in a lower quality and less innovative way.
“When people see the Zen Vision:M, they tell us it’s incredibly cool,”
said Sim Wong Hoo, chairman and CEO of Creative.
What people? Creatives?
Sure some people say it’s incredibly cool, because it can do so much and looks quite nice. But if they have known the iPod beforehand they will see the Zen Vision:M as a me-too product, and let’s be honest, who wants to buy me-too products, ie. wouldn’t want to spend some extra bucks to get the original?
Even though Creative’s Mp3 Player has more features like recording and FM-radio, integration with music services, longer battery life, video playback and what not.
Maybe too much, less is more
Less is more:
originally not a web 2.0 term but the leitmotiv of architect Mies van der Rohe and Buckminster Fuller, demonstrated in their buildings and geodesic domes. Both have got it from the poem “Andrea del Sarto”, by Robert Browning’s in 1855.
at&t meets reddot meets MC Escher
The new at&t logo should get an award, for example the well-known reddot from Germany.
Somehow those two logos look pretty similar. Maybe they were inspired by one of MC Escher’s drawings and maybe at&t will also use some kind of animation like the one used for reddot (as shown on their website).
MC Escher: Spher Spirals 1958 woodcut in grey, black, yellow and pink, printed from 4 blocks
Getting inspiration from others is common in the world of design but I’m not sure at what point one would say a logo has been copied. I guess in this case at&t or the agency producing the new look didn’t know about reddot.
Related post: AT&T Rebranding: now at&t
Museum of Brands opens in London
A new museum dedicated to advertising and branding has opened in London. The Museum of Brands will feature more than 10,000 consumer products and promotional items spanning 200 years.
Robert Opie, the museum’s director, started the collection at the age of 16 with a packet of Munchies chocolates and it now includes all aspects of daily life - toys, comics, magazines and fashion. A time tunnel will take visitors through the Victorian era, the beginnings of radio and television, the war, the Swinging 60s, the punk 70s and right up to modern marketing in the new millennium.
Major sponsors that have come on board to help create the museum include Kellogg’s, Cadbury Trebor Basset and Twinings.
The museum is based in Notting Hill, London and will open from 10am to 6pm Tuesday to Saturday and 11am to 4pm Sunday.
Early X-Mas Gift From Me To You
I know it’s early but I couldn’t wait. It might not be as tempting as during my childhood but it is still hard to restrain myself from opening the gifts before x-mas.
So here is my early present for you: Brandinfection 2.0
Don’t worry, you can open it right away. In fact, you are already checking it out.
Enjoy the restructured layout with more white space and easier navigation to quickly access your desired information! I’ll extend the site with more features in the future.
The feedback prior to this version had been great so I’m eager to find out how you like it now. Feel free to send me an e-mail or simply comment this post.
