For the Infected and their Infectors. About Brand Infection.

Watch “Sony Bravia”

When you’re introducing the next generation of television, you want to make an impact. To announce the arrival of the BRAVIA LCD and 3LCD range, Sony (Brand Directory: Sony) wanted to get across a simple message - that the colour you’ll see on these screens will be ‘like no other’.

Sending 250,000 multi-coloured ’superballs’ bouncing down the streets of San Francisco may seem the strangest way to do this, but that’s exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year.

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