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Watch Dunkin’ Donuts Ad “Brewed Fresh”
The Agency Hill Holliday Boston and Charlex (Post/Effects Production) created some coffee bean voodoo for Dunkin’ Donuts. Great and different advertisement for coffee. Via Boardsmag.com
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Watch XBOX Ad “Water Balloons”
Gorgeous’ Frank Budgen lenses a wartime water balloon scenario for Xbox 360.
Agency: McCann Erickson, San Francisco
Music: “Teddy Bear’s Picnic” - Val Rosing
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We knew this was coming. It was just a matter of when and how bad: AT&T (AT&T: Brand Directory), sorry, at&t rebrands itself and once again I wonder why everything has to be lowercase nowadays. Although not credited in any press release, word on the street is that Interbrand was responsible for creating the new identity. So let’s see what has changed:
Not that old: the redesigned AT&T logo from 1999 and the new one released in 2005
I’m back from Amsterdam where I spent a relaxing holiday and met interesting people, like Niclas from Reuters. Thanks for the good time!
Here are some interesting brand shots I took for you:
1. Brand Beer, a quite tasty beverage :-)
2. Innocent Drink, the pure and healthy juice
3. Shoe Baloo, a futuristic shoes store
4. AussieBum, unsexy underwear from Australia
5. Like Gaylord a restaurant with an interesting name: “the five flies”
6. Biba Jewelry with a logo looking like the one from bipa.at
Another picture Starbucks never approved but still is interesting as it shows what The Bubble Project is about:
Ji Lee, a critical consumer based in New York has printed 15,000 blank stickers (the bubbles) and put them at various places in his hometown. People passing by have written all kinds of messages on them and Lee has taken pictures which he will publish in a book next year.
His manifesto:
Our communal spaces are being overrun with ads. Train stations, streets, squares, busses, and subways now scream one message after another at us. Once considered “public”, these spaces are increasingly being seized by corporations to propagate their messages solely in the interest of profit. Armed with heavy budgets, their marketing tactics are becoming more and more aggressive and manipulative. We the public, are both target and victim of this media attack. The Bubble Project is the counterattack. The Bubbles are the ammunition. Once placed on ads, these stickers transform the corporate monologue into an open dialogue. They encourage anyone to fill them in with any form of self expression, free from censorship. More bubbles mean more freed spaces, more sharing of personal thoughts, more reactions to current events, and most importantly, more imagination and fun.
Talking about rethinking communal spaces be sure to check out the Delete Project
When you’re introducing the next generation of television, you want to make an impact. To announce the arrival of the BRAVIA LCD and 3LCD range, Sony (Brand Directory: Sony) wanted to get across a simple message - that the colour you’ll see on these screens will be ‘like no other’.
Sending 250,000 multi-coloured ’superballs’ bouncing down the streets of San Francisco may seem the strangest way to do this, but that’s exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year.
Likely not endorsed by Starbucks (Brand Directory: Starbucks), or any of the other brands in this collection of body art, South Korean body artists Kim-Joon has painted some very nice looking asses with the brand iconography of Adidas, Starbucks and others.
No doubt, we’ll see, or have already seen, corporately branded nude models flocking to Times Square any day now.
Another form of Human Branding next to
- Branded Nails
- Tattooed: Brand Loyalty can go too far
[via Adrants]
This device is so new, powerful and handy, OQO (Brand Directory: OQO), the company producing it, needed to create a new name. Not PDA, not MDA, not PocketPC, no. It’s called UPC as in “Ultra Personal Computer”
I’m yet to find a price but as I read from the specs this UPC should be pretty handy, especially for people like me always on-the-go.
It’s got (nearly) everything you need:
- WLAN
- USB/Bluetooth Connectivity
- 1 GHz
- 5″ screen with 800×480 resolution
- just 14 ounces
OQO has just received 20 million dollar of funding from Motorola which will be used for distribution, marketing and speeding up the development of upcoming devices, says CEO Jory Bell.
Sexual not sexy, when you look at the thumbnail preview of this advertisement for playboy netherlands.
Then you wonder how you could have ever imagined that …
There’s a VW Beetle ad reminding me of the style Absolut (Link: Brand Directory) uses in their ads, for example Absolut Peak: displaying real-life objects and tweaking them till they resemble the product.
Can you find the beetle?
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(Hint: Look at the mouth)
Watch “Yawn”
TV-Commercial for Starbucks Coffee.
All the yawning is a bit long-winded but the video gets quite funny towards the end.
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Watch “The Beach”
Break down the preconceived ideas, still too often associated to naturism practice.
Credits: Ysa Ossard Latge Toulouse
Creative Director: Pierre-Yves Demarq
Production: La Matrice, Director: Jerome PY
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