Lulu means Piss to over 10 Million People

Following the posts about Looza, Gaylord and Flop, here’s the next branding “mistake” from Lulu, a company offering self publishing and printing books on-demand.

I’m a Lulu!
How do you get people to buy books when your brand name means “piss”?

Well at least that’s the case for parts of Germany and all of Austria: two countries having a quite big book market and healthy reading culture I must say. Do companies never check international markets before coming up with a brand name they’ll probably use for the next years?

Having that in mind let’s check out lulu’s/piss’ website again, where the company states:

• Who are PissMasters and PowerPosters, and do they know what they’re talking about?
  They are expert Piss publishers who volunteer to share their expertise with the Piss community. Their goals are to assist other Piss users with any problems they have with the Piss process, to educate and improve the skills and knowledge of all Pissers.
• Piss Blog: All the dirt worth dishing
• Piss Experts: Vast user knowledge. How to start with Piss
• Getting started on Piss
• Search Piss
• Piss Basics

So, now that we’re all confident in the brand and informed about Piss, let’s go buy some books!

Thanks Alex for pointing me there