Flickr is a good name. So is 37signals. The design firm Number 17, however, is not. Answers, About, Hotels and Business are all fine URLs, but they don’t work very well if someone forgets to put the
part in. Do a Yahoo search on radar and you won’t find the magazine or the website in the making, and do a search on simple and you won’t end up at the very expensive simple.com domain.
Seth Godin reports about the new rules of naming a company, service or website. I fully agree, especially in times where domaingrabbers register like every possible domain name.