Branding as Art – The Fake Prada Store

Artists Michael Elmgreen and Ingar Dragset recently unveiled their newest sculpture, entitled Prada Marfa. The work is located on the outskirts of Valentine, Texas (pop. 120) near Marfa on desolate land with no other visible trace of civilization. It looks to be a luxury boutique with a display of Fall 2005 Prada shoes and bags. Yet, one cannot open the door. There is more information here and here.

[found at weBranding]