Floppy = Flop?

I like to travel as I’m always interested in foreign cultures, behaviors and people. As brand infected person it’s even more interesting to see how international brands look like, how they get presented and what kind of brand names companies introduce.

Here’s one from Poland, the Flop computer store, which I find kind of amusing. Not many people there use floppy disks and flop does not sound very positive either. The products inside the shop are actually modern, so it may be time for a rebranding.

Just like Flop, I wouldn’t choose the negatively affected name Looza for a beverage, nor Gaylord for a restaurant, nor Bluescreen for a computer store as I’ve seen in East-Berlin.