Companies do all kinds of things to please us ehm, please them and their investors. Time and again they re-brand an old product to release it as a new shiny one shortly after.
For one simple reason: beautifying their financial results.
Not because they’re worried about our sensible teeth.
Do you recall Double Bubble or Bazooka chewing gums?
Stop those, they’re bad.
Extra – the gum for professionals. Because amateur chewing is out
Back in the days William Wrigley Jr. was literally fed up to his back teeth. Not only his yearly profit grew less than expected but there has also been a heavy caries development in his mouth going on. He had to do something.
After months of pain in the lower jaw and constant bad breath he wanted to put his shadowy existence in the amateur league to an end. He attented seminars about becoming a professional chewer and was intensively training to aim even higher. Simply be a little bit more professional and less candy.
Wrigley’s secret: Globules in the chewing gum.
Some Professional tooth brushers might know the trick from toothpaste. And now?
You can have those bubbles right in your gum. Great.
“You’ll have a cleaner feel, whiter teeth, a sweeter smile and better mouth flora.”
How brandinfected do we have to be, to actually believe in this?
Either way, this strategy fits today’s consumers well as already a large share is into wellness, beauty-farms and concerned about appearance; thought Mr. Wrigley, The Airwaves, The Orbits, The Winterfreshs too? Either way, they’re all part of Wrigley’s chewing gum collection.
“It’s your breath. Let’s see what you can do with it.”
Gums can be professional? This is just absurd.