Send a lovely designed E-Card
Send the lovely designed Brand Infection E-Card to one of your friends or colleagues at work. More extraordinary e-cards located here
NEWS August, 2005
The Brand Directory - Latest Additions
Asics is an athletic shoe company that started in 1949 when Kihachiro Onitsuka began manufacturing basketball shoes at his home in Kobe Japan. 1977 the shoes were introduced in the United States. The company name ASICS is an acronym for the Latin phrase “Anima Sana In Corpore Sano” which translates into English as “a sound mind in a sound body”.
Recently added brands with logo, story and url in the Brand Directory:
Adidas, Cadillac, Heineken, Porsche
Nivea Visage - Guerilla with colossal straws
The agency TBWA just launched a guerilla marketing campaign for Nivea Visage to demonstrate the creme’s moisturizing effect. Huge straws have been placed in fountains across Austria where young ladies distribute sample packages. The company says it will expand the campaign to countries of Eastern Europe should it prove to be successful.
“Löschen Sie den Durst Ihrer Haut”
(”Satisfy the thirst of your skin”)
iPod My Baby - Clothing for your Cuties
The latest in baby clothes is the iPod My Baby cotton onesize, available in white, pink and blue.
As the product description explains, “Each is equipped with a touch sensitive scroll wheel; responsive to your every nudge, tickle and squeeze.” They go for $15.95. The tagline: “Because the only thing cuter than a baby is an iPodified baby.”
Does wearing one of these things actually increase your baby’s chance of being stolen?
[found at AdFreak]
Wrigley’s Extra Professional Chewing Gum
Companies do all kinds of things to please us … ehm, please them and their investors. Time and again they re-brand and old product to release it as a new’n shiny one shortly after.
For one simple reason: beautifying their financial results.
Not because they’re worried about our sensible teeth.
Do you recall Double Bubble or Bazooka chewing gums?
Stop those, they’re bad.
Extra - the gum for professionals. Because amateur chewing is out
Back in the days William Wrigley Jr. was literally fed up to his back teeth. Not only his yearly profit grew less than expected but there has also been a heavy caries development in his mouth going on. He had to do something.
After months of pain in the lower jaw and constant bad breath he wanted to put his shadowy existence in the amateur league to an end. He attented seminars about becoming a professional chewer and was intensively training to aim even higher. Simply be a little bit more professional and less candy.
Wrigley’s secret: Globules in the chewing gum.
Some Professional tooth brushers might know the trick from toothpaste. And now? …
You can have those bubbles right in your gum. Great.
“You’ll have a cleaner feel, whiter teeth, a sweeter smile and better mouth flora.”
How brandinfected do we have to be, to actually believe in this?
Either way, this strategy fits today’s consumers well as already a large share is into wellness, beauty-farms and concerned about appearance; thought Mr. Wrigley, The Airwaves, The Orbits … The Winterfreshs too? Either way, they’re all part of Wrigley’s chewing gum collection.
“It’s your breath. Let’s see what you can do with it.”
Gums can be professional? This is just absurd.
Garage Goals by Adidas
Adidas Football is online with a new advergame “Garage Goals” created by the agency Preloaded. You need to register in order to play it but it’s still a lot of fun.
Gaylord - Indian Restaurant Worldwide
Whether you are in London, San Francisco, Mumbai or Frankfurt you can always go eat at Gaylord, a high-priced indian restaurant with an interestingly bizarre name.
Those of you having watched “Meet the fockers” might smile, others just wonder. There’s nothing gay about this restaurant anyway. (in the old sense of the term)
From a design perspective the pictogram and typo on the business card fits well to the oriental world but the inner and outer design of the restaurant itself just looks cheap.
Menu and Business Card
Before entering …
Related Story: Looza
