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Just to let you know: I’ll be away from blogging till approx. 20th June 05. During the time there won’t be any updates to brandinfection but you can have fun with the old articles.
For the infected and interested: I’ll be travelling to Marseille, France and Barcelona, Spain - a combination of relaxment and business opportunities
The new and upcoming Xbox 360 should be cool enough to perform well.
Nevertheless there has been a Style-Rebranding of Microsoft VP J Allard going on.
Old J From 5yrs ago. Vs. New J
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I was sitting in an Indian Restaurant the other day and drank a mango juice poured in a glass branded with Looza. Interesting as the brand name sounds more like a hiphop-flavored slang word (Looser -> Looza) than a tasty beverage. The company was founded in Belgium, exists since 1948 and was bought by PepsiCo in 1998. Looza Website
From TBWA/Paris.
Extreme Basketball combined with various stunts on skateboard-pipes is definitely a great way to show off a brand, as did the skateboard gear company DC Shoe, USA. They probably practiced many, many hours to get this done but the outcome is amazing, fun to watch and surely enhancing the brand’s relationship with its target audience.
DC Shoe USA Commercial “Extreme Basketball” Quicktime (8,56 MB)
Branded Entertainment is a new and innovative style of advertising which perfectly blends marketing and entertainment. The website InsideBrandedEntertainment.com informs you with an innovative, exciting and evolving approach to profiting from Branded Entertainment’s market success. The service is updated throughout the day. Check it out.
Pepsi’s Commercial features a young lady sticking a finger in her ear. “Pop!” A Mini Can falls down. Brand Display. End.
I like the basic idea behind the shortmovie, but for me it seems unfinished, ie. not very well-developed at the end. Or am I just becoming more immune to those “supposed-to-be” funny ads?
The advertising network DoubleClick recently released an interesting paper entitled “The decade in online advertising” (PDF), an analysis of the trends in the first 10 years of the industry.
Over 200,000 people voted for the People’s Voice awards, which have been assigned, among the others to:
See the full list of winners by clicking here (opens a PDF)
9th Annual Webby Awards Website
