UPS Logo: 2 Years after the Relaunch
Paul Rand’s classic UPS logo has been replaced with a two-tone, 3-D-look shield topped with a quasi-swoosh. The wordmark is set in a customized version of FF Dax, which many feel is already overused in corporate identities. The logo was designed by New York-based FutureBrand. Here’s some more background information. Logo R.I.P.
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