According to an article on ClickZ, a study was done in which about 19% of the respondents astonishingly reported they would tattoo themselves with the logo of their favorite brand.
The most-favored brands were:
- Harley-Davidson
- Disney
- Coca-Cola
- Google (!)
I understand some bikers might brand themselves with a Harley-Davidson tattoo in order to brag in front of their rocker-friends but … Google? The search engine surely is loveable. So is their logo suitable for a cool tattoo? I don’t think so.
BRAND INFECTION » Starbucks - Asses get branded - News & Brand Directory with Logo, Slogans and Brand Story / November 17, 2005, 1:58 AM
[...] Tattooed: Brand Loyalty can go too far [...]
Elliya / December 21, 2006, 7:41 PM
I don’t think Brand Loyalty goes too far in the Google case. Just like the biker shows off his Harley tattoo to his friends, a college geek would show off their Google tattoo to their friends. Trust me, I’ve done it. :P
I’ve got the Google logo on my right forearm.