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	<title>Comments on: The Billion Dollar Water. Evian = Naive?</title>
	<atom:link href="http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/</link>
	<description>Yipeee! I've got Brand Infection.</description>
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		<title>By: Nader</title>
		<link>http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/comment-page-1/#comment-14899</link>
		<dc:creator>Nader</dc:creator>
		<pubDate>Sun, 02 Nov 2008 19:07:27 +0000</pubDate>
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		<description>Yes, indeed. Nowadays there are even more ridiculously overpriced waters like VOSS for example.</description>
		<content:encoded><![CDATA[<p>Yes, indeed. Nowadays there are even more ridiculously overpriced waters like VOSS for example.</p>
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		<title>By: Chris</title>
		<link>http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/comment-page-1/#comment-14898</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Sun, 02 Nov 2008 18:58:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/#comment-14898</guid>
		<description>Apparently, this is a very late entry, but I feel I get more value from my dollar by getting a gallon of drinking or distilled water. Water should only taste like water.</description>
		<content:encoded><![CDATA[<p>Apparently, this is a very late entry, but I feel I get more value from my dollar by getting a gallon of drinking or distilled water. Water should only taste like water.</p>
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		<title>By: Anchor</title>
		<link>http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/comment-page-1/#comment-159</link>
		<dc:creator>Anchor</dc:creator>
		<pubDate>Wed, 07 Dec 2005 10:00:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/#comment-159</guid>
		<description>If I may be so bold to comment on wata.. It is said that &quot;most spring water isn&#039;t tested nearly as often as tap water&#039;. Well I don&#039;t know about other waters but Evian tests it water hundred times a day. It is one of the purest water. 

But I am actually not really a big fan of Evian.. the taste doesn&#039;t attract me&#039;I prefer Spa or Valser Wasser (this one is really good&#039;it is from Switzerland, if you haven&#039;t tried it before I suf=ggest you do)</description>
		<content:encoded><![CDATA[<p>If I may be so bold to comment on wata.. It is said that &#8220;most spring water isn&#8217;t tested nearly as often as tap water&#8217;. Well I don&#8217;t know about other waters but Evian tests it water hundred times a day. It is one of the purest water. </p>
<p>But I am actually not really a big fan of Evian.. the taste doesn&#8217;t attract me&#8217;I prefer Spa or Valser Wasser (this one is really good&#8217;it is from Switzerland, if you haven&#8217;t tried it before I suf=ggest you do)</p>
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		<title>By: Loria</title>
		<link>http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/comment-page-1/#comment-107</link>
		<dc:creator>Loria</dc:creator>
		<pubDate>Tue, 25 Oct 2005 02:30:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/#comment-107</guid>
		<description>I guess I am one of the &quot;naive&quot;, I am not very fond of Evian, but I LOVE Aquafina, even if it is &quot;filtered tap&quot;.  It tastes cleaner than most water I have drank, especially the so very popular arrowhead-(rech). It may seem silly but it even gives me a kick when I twist the Aquafina bottle and it gives off a hiss, ahhhh that vacuum seal.</description>
		<content:encoded><![CDATA[<p>I guess I am one of the &#8220;naive&#8221;, I am not very fond of Evian, but I LOVE Aquafina, even if it is &#8220;filtered tap&#8221;.  It tastes cleaner than most water I have drank, especially the so very popular arrowhead-(rech). It may seem silly but it even gives me a kick when I twist the Aquafina bottle and it gives off a hiss, ahhhh that vacuum seal.</p>
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		<title>By: wata</title>
		<link>http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/comment-page-1/#comment-70</link>
		<dc:creator>wata</dc:creator>
		<pubDate>Tue, 27 Sep 2005 21:09:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/#comment-70</guid>
		<description>Evian might be good, but most spring water quality isn&#039;t tested nearly as often as tap water. 

Major bottled water brands (eg Aquafina, Dasani) aren&#039;t even &quot;spring water&quot; but merely filtered tap water.

And when you know 46 billion dollars are spent on bottled water globally each year, and only 1 billion would suffice to provide clean water to every human being, it puts things back into perspective.</description>
		<content:encoded><![CDATA[<p>Evian might be good, but most spring water quality isn&#8217;t tested nearly as often as tap water. </p>
<p>Major bottled water brands (eg Aquafina, Dasani) aren&#8217;t even &#8220;spring water&#8221; but merely filtered tap water.</p>
<p>And when you know 46 billion dollars are spent on bottled water globally each year, and only 1 billion would suffice to provide clean water to every human being, it puts things back into perspective.</p>
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		<title>By: dadzkaodkazodpza</title>
		<link>http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/comment-page-1/#comment-69</link>
		<dc:creator>dadzkaodkazodpza</dc:creator>
		<pubDate>Thu, 15 Sep 2005 20:27:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/#comment-69</guid>
		<description>what you dont realise is that regular water is full of shit : detergents, insecticides and so on. drink drink free water, we&#039;ll meet in hospital ;)</description>
		<content:encoded><![CDATA[<p>what you dont realise is that regular water is full of shit : detergents, insecticides and so on. drink drink free water, we&#8217;ll meet in hospital ;)</p>
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		<title>By: sushil nash</title>
		<link>http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/comment-page-1/#comment-35</link>
		<dc:creator>sushil nash</dc:creator>
		<pubDate>Sun, 26 Jun 2005 20:07:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/#comment-35</guid>
		<description>wow - fantastic! ;) very clever with the logo thing ;) good eye-opener - thanks</description>
		<content:encoded><![CDATA[<p>wow &#8211; fantastic! ;) very clever with the logo thing ;) good eye-opener &#8211; thanks</p>
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		<title>By: Sloganmaker</title>
		<link>http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/comment-page-1/#comment-20</link>
		<dc:creator>Sloganmaker</dc:creator>
		<pubDate>Wed, 30 Mar 2005 23:19:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/#comment-20</guid>
		<description>&lt;strong&gt;Seth GodinÂ´s Billion Dollar Water Story&lt;/strong&gt;

Seth Godin - einer der bekanntesten Marketingexperten Amerikas - hat den Namen eines bekannten Wasserherstellers einfach mal von hinten nach vorne gelesen und daraus eine </description>
		<content:encoded><![CDATA[<p><strong>Seth GodinÂ´s Billion Dollar Water Story</strong></p>
<p>Seth Godin &#8211; einer der bekanntesten Marketingexperten Amerikas &#8211; hat den Namen eines bekannten Wasserherstellers einfach mal von hinten nach vorne gelesen und daraus eine</p>
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		<title>By: Sprblck &#187; Schluss mit den Amateur Kaugummis!</title>
		<link>http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/comment-page-1/#comment-12</link>
		<dc:creator>Sprblck &#187; Schluss mit den Amateur Kaugummis!</dc:creator>
		<pubDate>Thu, 24 Mar 2005 01:51:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/#comment-12</guid>
		<description>[...] gefunden auf Brandinfection.com 	Da gibt&#8217;s auch eine lustige Geschichte Ã¼ber &#8220;Evian = Naive?&#8220;                            posted by nader o [...]</description>
		<content:encoded><![CDATA[<p>[...] gefunden auf Brandinfection.com 	Da gibt&#8217;s auch eine lustige Geschichte Ã¼ber &#8220;Evian = Naive?&#8220;                            posted by nader o [...]</p>
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		<title>By: citizenkane</title>
		<link>http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/comment-page-1/#comment-9</link>
		<dc:creator>citizenkane</dc:creator>
		<pubDate>Mon, 21 Mar 2005 09:13:29 +0000</pubDate>
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		<description>Sure,... but they give away such nice merchandise: free t-shirts, free keycords and all that stuf (*cough cough*). </description>
		<content:encoded><![CDATA[<p>Sure,&#8230; but they give away such nice merchandise: free t-shirts, free keycords and all that stuf (*cough cough*).</p>
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