Burger King has gone viral again with PimpMyBurger, a site dedicated to some dudes rapping about a chicken burger getting pimped, thus spoofing the popular reality show, Pimp My Ride on MTV. They’ve basically copied the full script while adding their own pimperage to the show.
This campaign could be very successful in the young age group because it’s just a hell lot of fun while watching.
Highest Rated
Greg / March 6, 2005, 6:43 PM
The new viral campaign seems quite appealing although I don’t really like fastfood.
Screenwerk » Blog Archive » ‘Pimping’ the Desktop / May 25, 2006, 8:41 PM
[...] The word "pimp" has come to mean elaborately adorn or customize, as in "pimp my ride" or the more funny yet obscure "pimp my burger" campaign from Burger King. [...]
Search Engine Journal » Google & Dell: Pimp My Desktop / May 26, 2006, 3:13 PM
[...] The word “pimp” has come to mean elaborately adorn or customize, as in “pimp my ride” or the more funny yet obscure “pimp my burger” campaign from Burger King. An earlier meaning was a kind of agent for prostitution — the iconic 1970s pimp with the white fur coat, platform shoes and wide-brimmed hat. This archetype was perhaps exemplified by the character of “Huggy Bear” on the popular TV series “Starsky and Hutch.” [...]
ppionerka / July 31, 2006, 6:57 PM
Best site I see. Thanks.
burger_King_Sucks / October 1, 2006, 11:05 PM
this Sucks !
victoria / December 19, 2009, 8:33 PM
I love bk’s wacky marketing campaigns they are always gaurenteed to be off the wall.