Bye, bye Captain Iglo!

After 41 years of advertising with the white fork on blue background, the frozen food company changes its corporate design to an updated, more food convenient look. Apparently the new logo should have a “warmer” and “more natural” appearance. We’ll see whether this works in the big supermarkets and if customers will recognize the brand. It doesn’t seem very distinguishable from the competitors and just for design’s sake, the logo is standard and inexpressive.