Perception In The Advertising World [Fun]

perception advertising world 640x355 Perception In The Advertising World [Fun]

It’s time for some friday fun: the perception in the advertising world by accounts, creatives, planners and clients.

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Marlboro Adbusting “MAYBE”

marlboro adbusting maybe berlin e1327616376298 149x200 Marlboro Adbusting MAYBE
This Marlboro campaign is all over the city for a couple of weeks already, and, it is even more absurd if you know the cost. Only cigarette companies can affording prices like that: Berlin costs around $300,000; Munich $210,000; Hamburg $177,000; all five biggest cities for a total of $854,000, per week(!). Here is a great Adbusting in Berlin-Kreuzberg. Read

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Dreamjob Commercial: The Best Job In The World

Hilarious commercial for Brasilian job portal dreamjob: “We don’t have a labor association…we don’t have free weekends…12, 14 hours standing…one day I’ll quit this nightmare”

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We Just Got Samsunged: Samsung Makes Fun Of Apple Customers, Again

samsung galaxy s2 250x136 We Just Got Samsunged: Samsung Makes Fun Of Apple Customers, AgainThe fight between Samsung and Apple does not only happen in court but also in commercials. After Samsung had acquired an actress from the iPhone advertisements they are now making fun of Apple customers (again). Read

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Winter Meets Lidl Meets Vivaldi

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Kodak’s Moment(um) Is Over

kodak graph 250x156 Kodaks Moment(um) Is OverThis sales chart of Kodak says it all. While camera phones and digital photography in general took off and were climbing endlessly, Kodak’s business continually degraded. The company who used to stand for a whole generation of photographers, consumers and artists is dead. Read

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Malcom Gladwell Collected: “Intellectual Adventure Stories”

malcolm gladwell box set 246x200 Malcom Gladwell Collected: Intellectual Adventure StoriesI remember sitting on a train from Vienna to Berlin a long time ago and reading “The Tipping Point” for the first time. This book not only introduced me to a lot of new concepts and dramatically increased my knowledge, it was also one of the books I really enjoyed reading. Now, Gladwell’s best-selling pieces are collected together in a beautifully redesigned and repackaged set. Read

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Google Now Analyzes Ad Placements – Improves Search Ranking Algorithm

google content is king 250x141 Google Now Analyzes Ad Placements – Improves Search Ranking AlgorithmYesterday Google announced a major(!) upgrade to its search ranking algorithm which will drastically change the way designers and more importantly online marketeers will think about their website layouts. In Google’s ongoing effort to help users find more high-quality websites in search results, the company will introduce an improved algorithm. From then on Google will not only analyse content and keywords but also the page layout, more importantly the placements and usage of ads. Read

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Red Bull Is Insane Or This Guy Is At Least: Jumps Onto Arc De Triomphe With His Motorcycle

Red Bull paid this Australian guy $2,000,000 to jump onto an Arc de Triomphe replica in Las Vegas…with his motocross bike! I never have seen something like this and it’s so extreme it nearly looks like a fake.

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Samsung Demonstrates Transparent Smart Window

samsung smart window 250x166 Samsung Demonstrates Transparent Smart WindowKorean conglomerate Samsung must be smiling after winning an Innovation Award at 2012 Consumer Electronic Show (CES) for its 46 inch TFT – LCD Smart window. This can get confusing because the prototype is a new concept. The idea is this. It’s sort of a high tech window that you would install in a wall. However, and this is where it gets very interesting, it doubles as a 1336x 768 side lit (presumably capacitance-based) touch screen monitor. Read

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Wunderkit Is Over-Hyped: Men Who Stare At Wooden Walls 2.0

wunderkit shit 250x140 Wunderkit Is Over Hyped: Men Who Stare At Wooden Walls 2.0I got an invitation today to try out wunderkit and after 15 minutes of clicking around I have to say it’s so f*cking sad I don’t even know. This is in no way innovative nor easy to use. It’s simply a mixed mess of twitter meets basecamp meets things meets evernote meets wooden walls 2.0.  Read

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Belkin WeMo Lets You Control Your Home Appliances With Your Smartphone

belkin wemo Belkin WeMo Lets You Control Your Home Appliances With Your SmartphoneWhere IBM failed with their Aptiva line of computers back in the late 90’s Belkin hopes to revive this year with the introduction of their new product: WeMo. The WeMo is a wireless accessory that plugs into your walls and allows you to control that outlet from a special application that is set to work on just about any mobile device. Sounds awesome, doesn’t it?
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Social Media Explained [Fun]

Here’s some social media fun for the weekend. Read you on Monday!

social media explained 640x360 Social Media Explained [Fun]

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Top 15 Brands On Twitter 2011

top 15 brands twitter 2011 e1326409300469 200x200 Top 15 Brands On Twitter 2011Hootsuite, the social media management dashboard, released an infographic showing the top 15 trending brands on twitter from 2011. To round out the trendiest topics they also included Topics, Tags and in Memorium Trends.

Interesting to note MySpace is still at #7 even though the network is pretty much dead (Nielsen ranks them at #5 of social networks & blogs, before Google+ and tumblr) , and, RIM even makes it into the top 15. The data in this series was collected by WhatTheTrend from over 500,000 trends which appeared on twitter.com Read

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