“Paying too much for tax preparation is a lot like…throwing money away.” Free Tax USA shoots on an iPad with a shotgun and destroys it. Interesting to see how the glass explodes all over the place. In my point of view not the perfect connection to tax payments but surely an extreme ad luring some eyeballs.

From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. At the same time subway walls are filled with prints showcasing IKEA interiors.

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Break it, bust it, kill it…Most advertisements are boring. Luckily, some Germans are taking steps to amp up the experience by incorporating DOOM graphics into billboard ads, effectively upping their cool factor exponentially.
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Chiquita Banana recently got a rebranding and introduced their sticker characters. Staying true to themselves with that familiar blue and yellow color scheme, it was imperative that they build upon their brand equity rather than start from scratch.

The client’s goals were kind of like that dream brief you get handed that simply says: “Make bananas cool.”. As a branding and design junkie myself I think this is one of the most awesome rebrands lately.
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