Spam Or Ham? BISH Index Analyses (Over-) Monetization Of Websites

advertising network distribution e1328397046282 Spam Or Ham? BISH Index Analyses (Over ) Monetization Of Websites

I know this from my experience with Google’s search results but I am sure you have encountered the same: searching for a specific keyword, clicking on the first result and being confronted with an overly “AdSense optimized” website that was purely created for generating AdSense clicks.

You might have a gut feel the website you’re looking at has information on the topic but you’re not trusting it since everything is plastered with ads, i.e. the information might not be as trustworthy as you expect it to be. But how do you measure analytically if a website is overly monetized (“spam”) or provides a healthy balance (“ham”) between ads and content? Read →

Comment

Drop Shadows All Over The Place

A humorous but true, at least in my perception, representation of one of the current web design trends: drop shadows. Just like 45° lines were all hip in the late 90ies, or, using gradients and massive typography for everything drop shadows are becoming increasingly popular as well. I don’t have anything against drop shadows when they’re not looking generic but nicely integrate in the overall design.

drop shadows design trend 640x369 Drop Shadows All Over The Place

Comment

Arnold Schwarzenegger In A Psychedelic Japanese Commercial

This weird commercial probably is from a time when Arnold Schwarzenegger still needed the money. Awkward stuff!

Comment

Print Desperately Wants To Be Online

print wants to be online Print Desperately Wants To Be Online
Found in a newspaper: “Click here to compare them” :-)

Comment

The Impressive E-Reader Library Is Distinctive For Our Digital Age [Fun]

e reader library The Impressive E Reader Library Is Distinctive For Our Digital Age [Fun]
Characteristic for our digital age and all the devices and gadgets we got: the impressive e-reader library.
Read →

Comment

Apple Scotland – iPhone Commercial For Siri [Fun]

After reading an article in the L.A. Times that iPhone’s Siri is not so smart in Scotland somebody made this funny (fake) Apple commercial.

Comment

Apple’s Attention To Detail

…shows best with this picture: a miniscule but still significant change from OS X 10.7.2 to 10.7.3. I just wonder why they had to bend the pointing hand, it now looks a little bit like Mickey Mouse’s hand to me.

apple attention to detail Apples Attention To Detail

Read →

Comment

The Dog Strikes Back: 2012 Volkswagen Game Day Commercial

It’s amazing how a 2012 Volkswagen Beetle can motivate the dog to get in shape.  Witness the dog’s weight loss transformation from following a strict diet, swimming, lifting weights, and even using an exercise ball.  Watch out for an intergalactic superstar that makes a surprise appearance at the end of the video.

Comment

JVC’s Nightstand Might Finally Replace Your Oldschool Radio Alarm Clock

JVC nightstand for iPhone iPod 250x142 JVCs Nightstand Might Finally Replace Your Oldschool Radio Alarm ClockThis newly introduced nightstand might be another cool addition to your ever-growing gadget collection.  JVC’s nightstand N-BX3 makes a beautiful nightstand that plays tunes from your iPod or iPhone. It comes in both black and white colours.  With a weight of approximately 20kg and measurement of 500 x 300 x 110 millimetres, find all the comfort of having a multi-functional iPhone/iPod speaker dock equipped with a FM tuner and SRS StudioSound HD at a price of less than $525. I guess I just found a reason to bid goodbye to my old school radio alarm clock that I have been using to wake up to for more than 10 years.

Comment

Cold front in Europe “Cooper” Sponsored by Mini

mini cooper 250x167 Cold front in Europe “Cooper” Sponsored by MiniIn a clever move by advertising agency Sassenbach for its client Mini, a recent weather low was named after the car “Mini Cooper.” Mini Cooper is one of the latest car models manufactured by Mini Deutschland that coincidentally shares the same name with “Cooper” as a freezing weather condition of Europe. Read →

Comment

Fresh Impressions on Brandmarks Through the Eyes of a Child

Here’s a video rundown of various logos along with an interpretation of a 5-year old. Funny how she thought one logo looks like “little squirms” or worms and tries to associate several logos to colourful balls, marble, baby toys, and “babies are little.”

Comment

Smart Bins: When Recycling Goes Digital

smart bins e1328100943368 162x200 Smart Bins: When Recycling Goes DigitalJust when you thought that digital screen technology is limited at homes and offices, think again.  Introducing “smart bins,” the newest digital screen network invades the streets of London in time before the Olympics 2012. Smart bins are more than just instalments slapped on the sidewalks.  These futuristic, multi-functional recycling stations come equipped with a couple of massive LCD screens attached to every side, making them interesting for pedestrians as well as advertisers.

Read →

Comment

Perception In The Advertising World [Fun]

perception advertising world 640x355 Perception In The Advertising World [Fun]

It’s time for some friday fun: the perception in the advertising world by accounts, creatives, planners and clients.

3 Comments